SEO Specialist salary
What a seo specialist actually earns, from 148 live job postings blended with the official US OEWS (Occupational Employment and Wage Statistics) wage anchor. Pick a market for its median and range, then read the seniority split, the trend, and the country comparison below. Updated 2026-09-06.
Switch the market above to see seo specialist pay in the 2 countries our sources cover, each with its own cost of living. The trend, seniority, and state detail below are United States data, where the official record runs deepest.
What the number means
A seo specialist earns a blended US median near 77,149 dollars, with the typical middle running from 58,473 dollars to 98,735 dollars. The official OEWS median is 76,950 dollars, under the posted figure, because the advertised roles skew senior or well-funded. The official trend has moved up about 21 percent since 2019. Demand is rated high, and 11% of postings are fully remote. The nearest adjacent move on our skill graph is marketing manager, at 37 percent coverage; the instrument maps the rest.
Open seo specialist roles
Live openings tagged to this occupation, from company career pages and remote boards. Apply at the source.
SEO Specialist at DefinityColombia2d agoApply
SEO Analyst (Seasonal) at SupportNinjaPhilippines · Remote3d agoApply
Senior SEO Manager (Mensch) at WppmediaDusseldorf; Munich4d agoApply- (Senior) SEO Manager:in I SEO, GEO & AI Search I E-Commerce, hybrid, Achim at Kleines Kraftwerk DE GmbHAchim5d agoApply
- (Senior) SEO Manager:in I On- und Offpage I E-Commerce, hybrid, Achim at Kleines Kraftwerk DE GmbHAchim (bei Bremen)6d agoApply
SEO Specialist - Fully Remote | Upto $100/hr at MercorCanada · Remote6d agoApply
By country
- United Kingdom$48,784$54,600$61,396
- United States$58,473$77,149$98,735
Switzerland · official wage bands
median CHF 9'509/month
Swiss postings do not state pay, so these are not posted salaries: they are the federal wage survey (Lohnstrukturerhebung 2024) for the ISCO group 24 Betriebswirte und vergleichbare Spezialisten: standardized gross monthly, full-time, 13th salary included pro rata. The band covers the whole occupation group, which is coarser than this occupation alone.
Annual ≈ CHF 114'108 at the median. Source: Bundesamt für Statistik, LSE 2024.
Top-paying US states
OEWS median by state, highest first.
- California$92,770
- New York$91,840
- Virginia$79,840
Roles that pay more, that these skills already reach
Median pay from each destination’s own postings, with the readiness a seo specialist profile already covers.
- 166 open growth marketer roles$147,947 median · +$70,798 · 43% readiness
- 600 open marketing manager roles$137,211 median · +$60,062 · 37% readiness
- 600 open business analyst roles$122,331 median · +$45,182 · 18% readiness
- 424 open management consultant roles$121,564 median · +$44,415 · 20% readiness
Every measured move out of this role, ranked by readiness: alternative careers for a seo specialist.
Is your offer fair?
Run a specific number through FairElephant, which weighs it against this data, your location, and remote market rates.
Related salaries
- Marketing Manager salary$137,211 median
- Social Media Manager salary$84,015 median
- Content Strategist salary$88,738 median
Quick answers
How much does a seo specialist make?
The blended US median is about 77,149 dollars, with a typical range from 58,473 dollars to 98,735 dollars, against an official OEWS median of 76,950 dollars.
Is seo specialist a good career in 2026?
Demand for the role is rated high in our July 2026 corpus, with 11% of postings fully remote. The pay is shown above by seniority and by country.
What can a seo specialist move into?
The nearest adjacent role on our skill graph is marketing manager, at 37 percent skill coverage. Run the instrument for the full set of reachable moves.
Method: bands are the 25th, 50th, and 75th percentiles of live US postings with stated pay, shrunk toward the official OEWS anchor by sample size (the “blended” figure). Trend is the OEWS annual median for SOC (Standard Occupational Classification) code 13-1161. Live corpus 148 observations, 2026-09-06. Definitions in the glossary.