SEO Specialist salary
What a seo specialist actually earns, from 128 live job postings blended with the official US OEWS (Occupational Employment and Wage Statistics) wage anchor. Pick a market for its median and range, then read the seniority split, the trend, and the country comparison below. Updated 2026-07-23.
Switch the market above to see seo specialist pay in the 2 countries our sources cover, each with its own cost of living. The trend, seniority, and state detail below are United States data, where the official record runs deepest.
What the number means
A seo specialist earns a blended US median near 79,207 dollars, with the typical middle running from 64,533 dollars to 104,486 dollars. The official OEWS median is 76,950 dollars, under the posted figure, because the advertised roles skew senior or well-funded. The official trend has moved up about 21 percent since 2019. Demand is rated moderate, and 14% of postings are fully remote. The nearest adjacent move on our skill graph is marketing manager, at 30 percent coverage; the instrument maps the rest.
Open seo specialist roles
Live openings tagged to this occupation, from company career pages and remote boards. Apply at the source.
- SEO Manager / SEA-Manager - Schwerpunkt SEO (w/m/d)Stecker Express GmbH · ReutlingenJul 21
- SEO ManagerSierra · San Francisco, CA$170k–$200kJul 20
- SEO Manager (m/f/d)We Love X GmbH · BerlinRemoteJul 20
- Junior SEO Specialist [Bulgaria]SmartBuyGlasses · BulgariaRemoteJul 20
- Junior SEO Specialist [Portugal]SmartBuyGlasses · PortugalRemoteJul 20
- Junior SEO Specialist [Italy]SmartBuyGlasses · ItalyRemoteJul 20
By country
- United Kingdom$47,052 – $60,380 · median $54,011
- United States$64,533 – $104,486 · median $79,207
Top-paying US states
OEWS median by state, highest first.
- Californiamedian $92,770
- New Yorkmedian $91,840
- Coloradomedian $80,670
- Utahmedian $64,900
Is your offer fair?
Run a specific number through FairElephant, which weighs it against this data, your location, and remote market rates.
Related salaries
- Marketing Manager salary$123,424 median
- Social Media Manager salary$75,375 median
- Content Strategist salary$85,488 median
Quick answers
How much does a seo specialist make?
The blended US median is about 79,207 dollars, with a typical range from 64,533 dollars to 104,486 dollars, against an official OEWS median of 76,950 dollars.
Is seo specialist a good career in 2026?
Demand for the role is rated moderate in our July 2026 corpus, with 14% of postings fully remote. The pay is shown above by seniority and by country.
What can a seo specialist move into?
The nearest adjacent role on our skill graph is marketing manager, at 30 percent skill coverage. Run the instrument for the full set of reachable moves.
Method: bands are the 25th, 50th, and 75th percentiles of live US postings with stated pay, shrunk toward the official OEWS anchor by sample size (the “blended” figure). Trend is the OEWS annual median for SOC (Standard Occupational Classification) code 13-1161. Live corpus 128 observations, 2026-07-23. Definitions in the glossary.