Social Media Manager salary
What a social media manager actually earns, from 326 live job postings blended with the official US OEWS (Occupational Employment and Wage Statistics) wage anchor. Pick a market for its median and range, then read the seniority split, the trend, and the country comparison below. Updated 2026-09-06.
Switch the market above to see social media manager pay in the 2 countries our sources cover, each with its own cost of living. The trend, seniority, and state detail below are United States data, where the official record runs deepest.
What the number means
A social media manager earns a blended US median near 84,015 dollars, with the typical middle running from 65,036 dollars to 105,645 dollars. The official OEWS median is 76,950 dollars, under the posted figure, because the advertised roles skew senior or well-funded. The official trend has moved up about 21 percent since 2019. Demand is rated high, and 6% of postings are fully remote. The nearest adjacent move on our skill graph is marketing manager, at 24 percent coverage; the instrument maps the rest.
Open social media manager roles
Live openings tagged to this occupation, from company career pages and remote boards. Apply at the source.
Senior Social Media Manager - France at DeliverooParis - Main OfficeTodayApply
Social Media Manager (Remote | Pakistan | Salary in PKR) at HR WaysPakistan · Remote1d agoApply
Social Media Specialist at Division50Lebanon · Remote2d agoApply
(Senior) Social Media Manager (m/w/d) Fashion | Berlin | momox SE at MomoxBerlin3d agoApply
Senior Community Manager - B2B (m/f/d) at VoizeBerlin3d agoApply
Content Creator & Social Media Coordinator-Part Time at Century 21New York City, NY$62k3d agoApply
By country
- United States$65,036$84,015$105,645
- United Kingdom$49,390$57,993$64,845
Switzerland · official wage bands
median CHF 9'509/month
Swiss postings do not state pay, so these are not posted salaries: they are the federal wage survey (Lohnstrukturerhebung 2024) for the ISCO group 24 Betriebswirte und vergleichbare Spezialisten: standardized gross monthly, full-time, 13th salary included pro rata. The band covers the whole occupation group, which is coarser than this occupation alone.
Annual ≈ CHF 114'108 at the median. Source: Bundesamt für Statistik, LSE 2024.
Top-paying US states
OEWS median by state, highest first.
- Washington$94,300
- Massachusetts$93,430
- California$92,770
- New York$91,840
- Ohio$67,850
- Texas$64,900
Roles that pay more, that these skills already reach
Median pay from each destination’s own postings, with the readiness a social media manager profile already covers.
- 166 open growth marketer roles$147,947 median · +$63,932 · 17% readiness
- 600 open marketing manager roles$137,211 median · +$53,196 · 24% readiness
- 37 open ux researcher roles$125,877 median · +$41,862 · 12% readiness
- 79 open content strategist roles$88,738 median · +$4,723 · 37% readiness
Every measured move out of this role, ranked by readiness: alternative careers for a social media manager.
Is your offer fair?
Run a specific number through FairElephant, which weighs it against this data, your location, and remote market rates.
Related salaries
- Marketing Manager salary$137,211 median
- SEO Specialist salary$77,149 median
- Copywriter salary$80,057 median
Quick answers
How much does a social media manager make?
The blended US median is about 84,015 dollars, with a typical range from 65,036 dollars to 105,645 dollars, against an official OEWS median of 76,950 dollars.
Is social media manager a good career in 2026?
Demand for the role is rated high in our July 2026 corpus, with 6% of postings fully remote. The pay is shown above by seniority and by country.
What can a social media manager move into?
The nearest adjacent role on our skill graph is marketing manager, at 24 percent skill coverage. Run the instrument for the full set of reachable moves.
Method: bands are the 25th, 50th, and 75th percentiles of live US postings with stated pay, shrunk toward the official OEWS anchor by sample size (the “blended” figure). Trend is the OEWS annual median for SOC (Standard Occupational Classification) code 13-1161. Live corpus 326 observations, 2026-09-06. Definitions in the glossary.