Social Media Manager salary
What a social media manager actually earns, from 428 live job postings blended with the official US OEWS (Occupational Employment and Wage Statistics) wage anchor. Pick a market for its median and range, then read the seniority split, the trend, and the country comparison below. Updated 2026-07-23.
Switch the market above to see social media manager pay in the 2 countries our sources cover, each with its own cost of living. The trend, seniority, and state detail below are United States data, where the official record runs deepest.
What the number means
A social media manager earns a blended US median near 75,375 dollars, with the typical middle running from 48,612 dollars to 103,292 dollars. The official OEWS median is higher, 76,950 dollars, because job ads skew toward the roles that pay below the occupation-wide average. The official trend has moved up about 21 percent since 2019. Demand is rated high, and 5% of postings are fully remote. The nearest adjacent move on our skill graph is marketing manager, at 23 percent coverage; the instrument maps the rest.
Open social media manager roles
Live openings tagged to this occupation, from company career pages and remote boards. Apply at the source.
- Senior Social Media ManagerEasy Outsource · United StatesRemoteJul 22
- Content Creator & Social Media Manager:in (Minijob)Racksolut GmbH · PuchheimJul 21
- Influencer Marketing Manager (m/w/d)gocomo GmbH · BerlinJul 21
- Social Media Manager (m/w/d) - Content, Community & PartnerbetreuungENERDOMO Franchisezentrale · Königstein im TaunusJul 21
- (Senior) Social Media Manager:in (gn)Intermate Media GmbH · BerlinJul 21
- Influencer Marketing Manager - Paid & Affiliate (Werkstudent)zuerstGesund GmbH · BernhardswaldJul 21
By country
- United States$48,612 – $103,292 · median $75,375
- United Kingdom$44,364 – $54,972 · median $44,364
Top-paying US states
OEWS median by state, highest first.
- Washingtonmedian $94,300
- Californiamedian $92,770
- New Yorkmedian $91,840
- Coloradomedian $80,670
- Virginiamedian $79,840
- Ohiomedian $67,850
Is your offer fair?
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Related salaries
- Marketing Manager salary$123,424 median
- Content Strategist salary$85,488 median
- Copywriter salary$84,917 median
Quick answers
How much does a social media manager make?
The blended US median is about 75,375 dollars, with a typical range from 48,612 dollars to 103,292 dollars, against an official OEWS median of 76,950 dollars.
Is social media manager a good career in 2026?
Demand for the role is rated high in our July 2026 corpus, with 5% of postings fully remote. The pay is shown above by seniority and by country.
What can a social media manager move into?
The nearest adjacent role on our skill graph is marketing manager, at 23 percent skill coverage. Run the instrument for the full set of reachable moves.
Method: bands are the 25th, 50th, and 75th percentiles of live US postings with stated pay, shrunk toward the official OEWS anchor by sample size (the “blended” figure). Trend is the OEWS annual median for SOC (Standard Occupational Classification) code 13-1161. Live corpus 428 observations, 2026-07-23. Definitions in the glossary.