Marketing Manager salary
What a marketing manager actually earns, from 1,179 live job postings blended with the official US OEWS (Occupational Employment and Wage Statistics) wage anchor. Pick a market for its median and range, then read the seniority split, the trend, and the country comparison below. Updated 2026-07-23.
Switch the market above to see marketing manager pay in the 4 countries our sources cover, each with its own cost of living. The trend, seniority, and state detail below are United States data, where the official record runs deepest.
What the number means
Marketing manager pay splits wide because the official category and the working reality diverge. OEWS reports a median of 161,030 dollars, well above the live-posting median near 126,000, because the government bucket concentrates senior brand and demand-generation leaders while the ads we read include the mid-level managers running a channel. The middle half of postings, 94,000 to 161,000, is the honest working range. The role has held up through the automation of the tactical layer: as tools absorbed the campaign mechanics, the pay moved toward the strategic and analytical end, which is why the trend since 2019 is a healthy 18 percent. The best-paid move from here is lateral into product, where a marketer’s customer instinct and experiment discipline convert into a higher band. If your work is still tactical, the raise lives in owning the number, not the calendar.
Open marketing manager roles
Live openings tagged to this occupation, from company career pages and remote boards. Apply at the source.
- Senior Growth Manager, PolandDoiT International · PolandRemoteJul 23
- Amazon Brand Growth Manager_GNO partnersScaleJet · United KingdomRemoteJul 23
- Senior Marketing Manager, Employer Brand (R5385)Shieldai · Washington, DC$120k–$190kJul 23
- Event Marketing ManagerBrex · Seattle, Washington, United States$104k–$130kJul 22
- Integrated Marketing Manager, GovernmentOpenAI · Washington, DC$221k–$245kRemoteJul 22
- CRM & E-Mail Marketing Manager/-in (m/w/d)E-Whisper Agency UG (haftungsbeschränkt) · PassauRemoteJul 22
By seniority
Posted-median pay by seniority signal in the title, from our corpus. Noisy at the edges where sample sizes are small.
By country
- United States$95,125 – $158,934 · median $123,424
- Canada$49,928 – $76,911 · median $60,627
- United Kingdom$47,052 – $71,159 · median $60,495
- Australia$57,366 – $77,592 · median $65,386
Top-paying US states
OEWS median by state, highest first.
- Massachusettsmedian $192,480
- Virginiamedian $177,250
- Coloradomedian $173,390
- New Jerseymedian $173,310
- Rhode Islandmedian $171,250
- Washingtonmedian $168,800
Is your offer fair?
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Move into or out of marketing manager
- marketing manager → product managermeasured route
Related salaries
- Product Manager salary$156,877 median
- Project Manager salary$116,325 median
- Graphic Designer salary$68,638 median
Quick answers
How much do marketing managers make?
The official BLS OEWS median is 161,030 dollars, which skews senior; the live-posting median is about 126,000, with a working range of 94,000 to 161,000.
Can a marketing manager become a product manager?
It is a well-worn move: customer instinct and experiment discipline transfer, and product roles pay toward the higher end. See the marketing-manager-to-product-manager route.
Is marketing management a good-paying career?
Yes, and rising: pay grew about 18 percent since 2019 as the value shifted from tactical execution to strategy and analytics.
Method: bands are the 25th, 50th, and 75th percentiles of live US postings with stated pay, shrunk toward the official OEWS anchor by sample size (the “blended” figure). Trend is the OEWS annual median for SOC (Standard Occupational Classification) code 11-2021. Unemployment is the 2025 BLS (Bureau of Labor Statistics) CPS (Current Population Survey) annual-average rate for “Marketing managers.” Live corpus 1,179 observations, 2026-07-23. Definitions in the glossary.