Partner Marketing Manager

Partner Marketing Manager – SDO & Reseller Programs Location: Remote - US Reports To: Head of Product Marketing: Engineering Intelligence About Accuris Accuris is transforming how engineering organizations access, apply, and operationalize critical technical intelligence.

Our Engineering Intelligence platform helps global manufacturers, aerospace leaders, automotive innovators, energy companies, and industrial enterprises accelerate product development, reduce risk, and improve compliance through trusted standards, engineering workflows, and connected intelligence.

With deep relationships across standards development organizations (SDOs), technology partners, and resellers, Accuris is building the future of Engineering Intelligence.

Role Overview We are seeking a highly collaborative and execution-oriented Partner Marketing Manager - SDO & Reseller Programs to lead and scale marketing efforts across two strategic partner ecosystems:

Standards Development Organizations (SDOs) and publishing/content partners

Reseller and channel partners supporting the growth of our Engineering Intelligence solutions globally

This is a highly visible role that blends partner marketing, go-to-market execution, enablement, campaign development, and relationship management. The ideal candidate understands how to market through partners, support co-selling motions, and build scalable programs that drive awareness, pipeline, and revenue. The role will work cross-functionally with Sales, Product Marketing, Partner Management, Regional Marketing, and Executive Leadership. Key Responsibilities SDO & Content Partner Marketing

Develop and execute joint marketing programs with SDO and publishing partners

Create co-branded campaigns, webinars, customer stories, thought leadership, and launch activities

Support strategic partner communications and relationship-building initiatives

Help position Accuris as a trusted technology and workflow partner to the standards ecosystem

Coordinate partner participation at industry events, advisory boards, and customer engagements

Drive partner awareness of new platform capabilities and innovation initiatives

Reseller & Channel Marketing

Build and execute reseller marketing programs to support pipeline generation and revenue growth

Develop scalable reseller enablement materials including

o Messaging guides o Campaign toolkits o Sales presentations o Battlecards o Social content o Email templates o Webinar kits

Support reseller onboarding and ongoing go-to-market readiness

Partner with Sales and Channel teams on co-selling campaigns and account-based initiatives

Help establish marketing best practices, MDF usage guidance, and performance tracking for partners

Identify opportunities to improve reseller engagement, activation, and market visibility

Campaigns & Demand Generation

Launch and manage integrated marketing campaigns across digital, email, webinars, social, and events

Collaborate with regional marketing teams to localize and scale partner programs globally

Measure and report on campaign performance, partner engagement, sourced pipeline, and ROI

Support partner-related product launches, announcements, and customer communications

Content & Messaging

Help create compelling messaging around Engineering Intelligence, standards workflows, digital engineering, compliance, and connected engineering ecosystems

Work closely with Product Marketing to align partner messaging with company positioning and platform evolution

Ensure consistency of branding and messaging across partner-facing materials

Qualifications Required Experience

4–8+ years of experience in partner marketing, channel marketing, alliance marketing, or B2B technology marketing

Experience supporting reseller/channel ecosystems and/or strategic partner programs

Proven ability to execute multi-channel marketing campaigns

Strong project management and organizational skills

Excellent written and verbal communication abilities

Experience working cross-functionally with Sales, Product, and Executive stakeholders

Preferred Experience

Experience in SaaS, enterprise software, engineering technology, industrial technology, PLM, compliance, or data/analytics markets

Experience in Energy, Aerospace & Defense, and Manufacturing is a plus

Familiarity with standards organizations, technical content ecosystems, or engineering/manufacturing industries

Experience supporting global or international partner programs

Exposure to account-based marketing (ABM) and channel enablement strategies

What Success Looks Like

Increased reseller engagement and pipeline contribution

Stronger co-marketing execution with SDO and strategic partners

Improved partner enablement and campaign scalability

Increased awareness and adoption of Accuris solutions through partner ecosystems

Consistent delivery of high-quality marketing programs that support company growth objectives

Why Join Accuris

Help shape a rapidly evolving category at the intersection of engineering, intelligence, AI-enabled workflows, and industrial technology

Work with globally recognized standards organizations and technology partners

Join a fast-moving organization with strong momentum, market opportunity, and executive visibility

Opportunity to directly influence growth strategy and partner ecosystem expansion

Collaborative environment with significant ownership and impact

Compensation/Benefits Information Accuris states that the anticipated base salary range for this position is $110,000 to $130,000 + 10% annual bonus. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.

For more information on benefits, please reach out to the recruiter assigned to the role. About Company Statement: We provide the world's engineers mission-critical intelligence, safeguarding the technology of today and enabling the breakthroughs of tomorrow.

Accuris transforms the world’s largest repository of standards and supply chain data into AI-driven insights and connected workflows - enabling engineers to work smarter, stay compliant, and innovate faster. Behind every world-changing innovation - there’s Accuris - the most trusted intelligence platform for engineers.

Accuris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Originally posted on Himalayas