Marketing Manager - Demand Generation & Growth Marketing

About Huzzle

At Huzzle , we connect elite remote professionals with fast-growing companies across the UK, US, Canada, Europe, and Australia. Our clients range from early-stage startups to established SaaS and eCommerce businesses. When you join through Huzzle , you're placed directly with a client as part of their in-house team. No outsourcing layers, just impactful work with global visibility.

Role Type: Fractional (12 days a month)

Engagement: Independent Contractor

About the Company

Our client is a growth-focused consultancy working with established B2B organizations to scale their commercial performance. They specialise in aligning marketing, sales, and operations to build predictable, high-performing revenue engines for their clients.

With a strong emphasis on strategic execution, data-driven decision-making, and modern demand generation frameworks, they deliver measurable pipeline growth across multiple industries.

Job Summary

We are hiring a Marketing Manager – Demand Generation / Growth Marketing to lead and execute high-impact demand generation strategies for B2B clients.

This is a fractional, contract-based remote marketing role ideal for a senior-level growth marketer who thrives on building scalable pipeline engines, leveraging AI-powered marketing workflows, and driving measurable revenue outcomes.

You will work closely with content, sales, and leadership teams to transform thought leadership into high-converting campaigns, while optimizing the entire marketing funnel—from awareness to conversion.

Key Responsibilities

Demand Generation Strategy

Develop and execute end-to-end demand generation strategies aligned with client revenue goals

Build scalable, full-funnel marketing systems across awareness, acquisition, nurture, and conversion

Design integrated inbound and outbound campaigns to drive qualified pipeline growth

Leverage AI tools and marketing technology to improve campaign efficiency and velocity

Campaign Management & Execution

Plan and execute multi-channel campaigns across digital platforms (including LinkedIn performance marketing)

Create high-converting lead magnets (reports, whitepapers, industry insights)

Implement account-based marketing (ABM/ABMS) strategies targeting high-value prospects

Develop structured sales prospecting and lead nurture programmes

Collaboration & Alignment

Partner with content teams to convert thought leadership into revenue-generating assets

Align closely with sales, recruitment, and business development teams

Collaborate with subject matter experts and external partners to execute campaigns

Marketing Operations & Automation

Build and optimise marketing automation workflows and nurture sequences

Manage CRM and marketing automation platforms effectively

Continuously optimise landing pages, funnels, and campaign performance

Analytics & Performance

Track and report on KPIs including pipeline contribution, lead volume, and ROI

Monitor cost per lead (CPL), conversion rates, and engagement metrics

Use data-driven insights to continuously improve marketing performance

Must Have

8+ years’ experience in B2B demand generation, growth marketing, or digital marketing

Proven success in building and scaling demand generation engines that drive revenue

Strong expertise in account-based marketing (ABM/ABMS)

Experience in technology, consulting, or professional services environments

Deep understanding of B2B buyer journeys and multi-touch marketing funnels

Hands-on experience with CRM and marketing automation platforms

Strong analytical mindset with a data-driven approach

Excellent collaboration skills across cross-functional teams

Preferred Tools & Tech Stack

Marketing automation: HubSpot, Marketo

CRM platforms: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive

Analytics and reporting tools (e.g., GA4, dashboards, attribution tools)

Benefits

💻 Fully Remote: Work from anywhere with international teams

🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services

🤝 Peer Community: Connect with high-performing sales professionals in our network

🧭 Ongoing Support: Receive guidance from Huzzle before and after placement

Originally posted on Himalayas