Senior Field Marketing Manager (German- Speaking)

Diligent is seeking a Senior Field Marketing Manager (German-speaking) to join our Field Marketing department. This is a role for someone who thrives on partnering with Sales, engaging target accounts, and turning marketing activity into measurable revenue impact.

As Senior Field Marketing Manager , DACH, you’ll play a key role in driving pipeline acceleration and bookings across Germany, Austria, and Switzerland.

You’ll focus on moving engaged accounts and existing pipeline through the funnel, creating opportunities for Sales through targeted ABX motions, strategic events, and opportunity-acceleration programs.

Working closely with DACH Sales leadership, SDR/BDR, and central Demand Generation teams, you’ll combine strong sales partnership with hands-on execution and data-driven follow-through to deliver measurable results

This role is based in Munich and operates on a hybrid model, with 50% office-based work required. Regrettably, we are unable to provide visa sponsorship, so you must already be eligible to work in Germany.

Here’s a breakdown of what you’ll do (not all of it, just the important stuff):

Pipeline acceleration & conversion

Own regional targets for opportunity progression and bookings in partnership with DACH Sales leadership

Design and run ABX programs for top target accounts, aligning outreach, content, and events to buying committees and active deal cycles

Build and execute programs to re-engage stalled opportunities and push deals through late funnel stages (proof of value, executive alignment, procurement)

Partner directly with Sales and SDR/BDR on account-level plays that move qualified pipeline to close

Field programs & events

Plan and deliver a DACH field calendar weighted toward late-funnel engagement:

Diligent-hosted roundtables, executive dinners, and customer/prospect briefings tied to active deals.

Strategic third-party events and associations relevant to governance, risk, compliance, and audit buyers

Account-specific workshops and briefings designed to accelerate named opportunities

Own the end-to-end event lifecycle: briefing, invitation strategy (targeted at active pipeline/TAL accounts), on-site execution, lead capture, and structured post-event follow-up

Ensure every field activity has a clear pipeline or bookings objective tied to a specific account or deal stage — not just awareness or brand reach

GTM alignment & stakeholder management

Act as the primary marketing counterpart to DACH Sales leaders and SDR/BDR managers, building trust-based relationships

Co-build target account lists and territory plans with Sales, prioritizing accounts already in active buying cycles

Localize sales plays, competitive positioning, and customer proof points for the DACH market to support deal progression

Partner with central Demand Generation only where needed for programmatic/campaign air cover (e.g., email nurture support) — this role is not responsible for SEO/SEM, paid media, or website optimization but is heavily invested in strategy and performance associated with these channels

Budget management & ROI

Own and manage the DACH field marketing budget, prioritizing spend on programs with a direct line to pipeline conversion and bookings

Build business cases for event and program investment based on account-level pipeline impact.

Track spend vs. plan and report on program performance: opportunity progression, pipeline acceleration, bookings, and ROI

Recommend what to scale, optimize , or stop based on conversion results rather than top-of-funnel volume metrics

Data, process & martech

Use Salesforce and relevant sales/marketing tools (e.g., 6sense/intent, Outreach, Gong) to monitor account engagement, buying signals, and deal momentum

Support SDR/BDR sequencing and follow-up on field-driven leads and meetings

Ensure clean campaign setup and accurate reporting on pipeline influence and acceleration, working with Marketing Operations

Contribute to field marketing playbooks and templates focused on opportunity acceleration and sales partnership best practices

These are the essentials you’ll need to get an interview

5–7 years of B2B marketing experience within the GRC domain , including at least 3 years in field, ABM, or regional marketing roles with a strong focus on pipeline and revenue

Need to have field marketing region across the DACH region (would consider 2 of the 3 markets)

Running programs that accelerate active opportunities and drive bookings — not just top-of-funnel lead generation

Partnering directly with Sales leadership to co-own targets, territory plans, and account strategy

Strong understanding of B2B SaaS sales cycles and complex, multi-stakeholder buying journeys (ideally in governance, risk, compliance, audit, or adjacent enterprise software)

Experience using Salesforce

About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.

At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking.

Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together.

At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

Learn more at diligent.com or follow us on LinkedIn and Facebook

What Diligent Offers You

Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients

We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few

We have teams all over the world . We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.

Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.