Paid Social Media Senior Manager

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies— Go Fish Digital , REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next.

WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change.

Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

What You’ll Do

As a Paid Social Senior Manager, you’ll lead the strategic direction, optimization approach, and performance growth for a portfolio of primarily eCommerce and DTC clients. This role is designed for a highly experienced paid social strategist who can independently lead accounts, drive full-funnel campaign strategy, and translate performance insights into actionable business recommendations.

You’ll oversee paid social programs across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn - helping clients scale revenue, improve efficiency, and evolve acquisition strategies through structured testing, thoughtful optimization, and data-informed decision making.

While this role remains highly hands-on and performance-focused, you’ll also be expected to think more holistically about the customer journey - understanding how prospecting, retargeting, creative strategy, attribution, and lifecycle marketing efforts work together to support broader business goals.

As a senior strategic contributor, you’ll help communicate performance insights, testing learnings, and optimization recommendations that support smarter investment decisions and long-term account growth.

What your day-to-day will look like

Campaign Strategy & Execution

Leading paid social strategy across a portfolio of primarily eCommerce and DTC accounts

Building and managing full-funnel paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn

Structuring campaign architectures with strong emphasis on performance, scalability, and conversion outcomes

Managing budgets, pacing, bid strategies, audience segmentation, and spend allocation decisions across funnel stages

Identifying growth opportunities and optimization priorities based on account performance and business goals

Staying informed on platform updates, beta products, and evolving paid social best practices

Performance Optimization & Testing

Monitoring performance daily and proactively optimizing campaigns based on KPIs such as ROAS, CPA, CAC, CVR, MER, and revenue

Leading structured A/B testing initiatives across creative, audiences, placements, bidding strategies, and landing page experiences

Developing optimization plans designed to improve efficiency, scalability, and long-term account performance

Translating performance trends into actionable testing hypotheses and strategic recommendations

Documenting testing learnings and helping identify repeatable best practices across accounts

Measurement & Analytics

Analyzing platform data, third-party analytics, and attribution tools to evaluate campaign performance and guide optimization decisions

Supporting measurement best practices including tracking validation, attribution alignment, CAPI implementation, and campaign tagging

Translating performance data into actionable insights and clear next-step recommendations for clients and internal teams

Helping clients understand how paid social contributes across broader acquisition and conversion efforts

Contributing to performance analysis tied to incrementality thinking, attribution models, and broader media efficiency conversations

Identifying opportunities to improve reporting clarity, performance interpretation, and measurement consistency

Creative & Cross-Functional Collaboration

Partnering closely with creative teams to inform and iterate on social-first, performance-driven creative concepts

Providing strategic creative feedback rooted in performance insights, audience behavior, messaging trends, and platform-native best practices

Collaborating with Client Strategy, SEO, CRO, Analytics, and broader Paid Media teams on integrated campaign initiatives

Helping align paid social efforts with broader lifecycle, retention, and customer acquisition strategies

Supporting cross-functional planning initiatives that connect paid social to broader business and marketing goals

Client Communication & Account Ownership

Owning performance outcomes across assigned accounts, including optimization direction, strategic recommendations, and execution quality

Leading client calls, performance discussions, and campaign reviews as a trusted day-to-day strategic lead

Communicating testing rationales, optimization priorities, and performance insights in a clear and business-oriented way

Preparing reporting insights, strategic recommendations, and testing updates for both internal teams and client stakeholders

Managing multiple client accounts simultaneously with strong organization and prioritization

Building strong client trust through proactive communication, accountability, strategic thinking, and consistent delivery of high-quality work

What you’ll bring to the role

Paid Social Execution & Performance Expertise

4-6 years of hands-on paid social experience, preferably within an agency environment

Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands

Strong platform expertise within major paid social platforms

Proven ability to manage campaign execution, optimization strategy, and budget allocation across multiple accounts

Strong “hands-on keyboard” mindset with the ability to both strategize and execute at a high level

Funnel & Strategic Thinking

Strong understanding of full-funnel paid social strategy including prospecting, retargeting, conversion-focused campaigns, and lifecycle-aligned activations

Ability to connect paid social performance to broader business goals such as revenue growth, customer acquisition efficiency, and conversion improvement

Experience developing testing strategies and optimization roadmaps rooted in measurable performance outcomes

Comfort balancing tactical execution with strategic account thinking

Curiosity around evolving paid social trends, platform updates, AI-driven workflows, and social commerce opportunities

Measurement & Analytical Skills

Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations

Experience using third-party analytics, platform analytics, attribution tools, and reporting systems to evaluate campaign performance

Familiarity with attribution concepts, lift testing, incrementality thinking, and modern measurement approaches