Social Media Manager

Skylum allows millions of photographers to make incredible images. Our award-winning software automates photo editing with the power of AI yet leaves all the creative control in the hands of the artist.

Join us on our mission to make photo editing enjoyable, easy, and accessible to anyone. You’ll be developing products with innovative technologies, providing value and inspiration for customers, and getting inspired in return.

Thanks to our incredible team of experts, we’ve built a collaborative space where you can constantly develop and grow in a supportive way. At the same time, we believe in the freedom to be creative. Our work schedule is flexible, and we trust you to give your best while we provide you with everything you need to make work hassle-free.

Skylum is proud to be a Ukrainian company, and we stand with Ukraine not only with words but with actions. We regularly donate to various organizations to help speed up the Ukrainian victory.

Role Purpose

We are looking for a Social Media Manager who can turn Luminar into one of the most inspiring photography brands on social media.

This is a creative and highly hands-on role for someone who understands both branding and platform algorithms. You’ll own Luminar’s social media strategy across Instagram, TikTok and YouTube, create compelling content, collaborate with photographers and creators, and continuously experiment to find what resonates with millions of people.

Responsibilities

Social Media Strategy (30%)

Develop and own Luminar’s social media strategy

Translate brand strategy into engaging social content

Define channel-specific approaches for Instagram, TikTok and YouTube

Build content pillars and editorial planning

Identify new content opportunities and platform trends

Content Creation (40%)

Plan, create and publish engaging content

Edit short-form videos and social-first creative assets

Produce content that aligns with Luminar’s premium visual identity

Continuously improve creative quality

Analytics & Experimentation (20%)

Monitor social media performance across platforms

Define success metrics and reporting

Run creative experiments and content tests

Analyze audience behaviour and optimize content strategy

Turn insights into actionable recommendations

Creator & Ambassador Collaborations (10%)

Work closely with photographers, ambassadors and creators

Brief creators on campaigns and content

Curate and repurpose creator-generated content

Support community-driven storytelling

Requirements

Min 2 years of experience managing social media for a brand

Experience growing Instagram, TikTok and/or YouTube organically

Strong portfolio of high-performing social content

Hands-on experience editing short-form video

Excellent visual taste and understanding of design principles

Experience using analytics to improve performance

Comfortable working independently from idea to publication

Nice to have

Photography as a hobby or professional experience

Experience with photo editing software (Luminar, Lightroom, Photoshop, etc.)

For personal growth

A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;

An educational allowance to ensure that your skills stay sharp;

English and German classes to strengthen your capabilities and widen your knowledge.

For comfort

A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;

The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.

For health

Medical insurance;

Twenty-one days of paid sick leave per year;

Healthy fruit snacks full of vitamins to keep you energized.

For leisure

Twenty-one days of paid vacation per year;

Fun times at our frequent team-building activities.

What to expect when you apply

An interview with our Talent Acquisition Specialist

Professional interview

Test task

Management interview