Social Media Manager (Beauty Industry) | Remote | LATAM

Location: Remote / Virtual

Job Type: Full-Time

About Us HireHawk is a globally minded staffing and recruitment company that connects skilled professionals with U.S. and Canadian companies, building high-performing remote teams around the world. We’re remote by design, outcomes-first, and built for people who take ownership and want meaningful work from anywhere.

About the Role You’ll own day-to-day social execution and help shape the content strategy that grows awareness, trust, and demand. You’ll translate brand positioning into content that feels native on each platform, while keeping performance and business goals in view.

This role is ideal for someone who can balance creative instincts with strong organization, fast iteration, and clear reporting. You’ll be supporting a beauty brand/client through HireHawk , collaborating closely with marketing and creative stakeholders. Responsibilities

Build and own a social content engine that consistently increases reach, engagement, and brand trust across priority channels (ex: Instagram, TikTok, YouTube Shorts).

Create and manage a clear, realistic content calendar that connects launches, promos, and evergreen storytelling

Write high-performing captions, hooks, and community prompts that match the brand voice and drive action

Publish, schedule, and optimize content (format, timing, hashtags/SEO, trends) based on what the data says is working

Lead community management: respond with warmth and accuracy, escalate issues appropriately, and turn comments/DMs into insights

Partner with creators/influencers and UGC contributors to source, brief, and repurpose content (with usage rights tracked and organized)

Track performance weekly (growth, engagement, CTR, saves, watch time) and turn results into clear recommendations

Work smoothly with designers, editors, and marketing leads to ship content on time without sacrificing quality

Stay current on platform changes and beauty content trends, then test quickly and report what you learn

Requirements Must-Have

5+ years of hands-on social media management for a consumer brand (beauty, skincare, haircare, wellness, or lifestyle strongly preferred)

Proven ability to create platform-native content that performs (you can explain why a post worked, not just that it did)

Strong writing skills with a sharp eye for tone, clarity, and brand consistency

Comfort using social scheduling and analytics tools (native analytics is fine; Sprout/Later/Hootsuite is a plus)

Experience building and maintaining a content calendar and meeting publishing deadlines in a remote setup

Strong communication and reliability in a fully remote environment

Ownership mindset: you follow through, spot gaps early, and keep work moving without being chased

Nice to Have

Beauty industry experience (products, ingredients, routines, launches, creator culture) and strong intuition for what audiences trust

Basic short-form editing skills (CapCut, Premiere Rush, or similar) and comfort directing simple UGC edits

Experience supporting product launches, promos, and social commerce (Shop links, landing pages, UTM tracking)

Experience working with influencers/creators including brief writing and usage rights tracking

Light paid social boosting coordination (working with a performance marketer, sharing creative learnings)

Benefits

Access to a $200K+ perk marketplace with discounts on 150+ services.

Option to withdraw up to 50% of approved earnings before payday.

Originally posted on Himalayas