Paid Media Specialist

Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing)

Google Ads | Meta Ads | Performance Marketing | Lead Generation

Job Type: Full-Time, Remote

Working Hours: U.S. Business Hours

Reports To: Marketing Director / Head of Growth

About the Role

At Pavago , one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.

This is more than a campaign management role. You’ll take ownership of the full paid media lifecycle—from strategy and campaign setup to optimization, reporting, and revenue growth.

You’ll be responsible for

Paid media strategy and execution

Lead generation and customer acquisition

Campaign optimization

Budget management

Landing page performance

Data analysis and reporting

Working closely with marketing leadership, you’ll drive measurable business growth through continuous testing, optimization, and data-driven decision-making.

If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth , this role is built for you.

What You’ll Own

Google Ads Management

Plan, launch, and optimize campaigns across

Google Search

Google Display

Performance Max (PMax)

Local Services Ads (LSA)

Conduct keyword research and manage

Match types

Negative keywords

Bid strategies

Ad copy

Monitor budgets, pacing, and campaign performance daily.

Identify opportunities to improve efficiency and scale successful campaigns.

Meta Ads Management

Build and optimize campaigns across

Facebook

Instagram

Manage campaigns focused on

Brand Awareness

Lead Generation

Remarketing

Create and optimize

Custom Audiences

Lookalike Audiences

Retargeting Campaigns

Collaborate with creative teams to improve ad copy, visuals, videos, and creative performance.

Landing Page & Conversion Optimization

Work with landing page platforms such as

Unbounce

Instapage

Similar tools

Conduct A/B testing on

Headlines

Calls-to-Action (CTAs)

Forms

Layouts

Continuously improve landing page conversion rates through testing and optimization.

Performance Analysis & Reporting

Prepare weekly and monthly performance reports.

Monitor and report on

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Conversion Rate (CVR)

Click-Through Rate (CTR)

Identify trends, opportunities, and performance issues early.

Present actionable recommendations backed by campaign data.

Must-Have Qualifications

Experience

3+ years of hands-on paid media management experience.