Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Inbound Marketing Manager (B2B Pipeline & LinkedIn Growth) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago , one of our clients is hiring an Inbound Marketing Manager to build and scale a predictable B2B pipeline through LinkedIn content, audience engagement, lead nurturing, and demand generation .

This is not a traditional content marketing or social media role.

Your primary goal is simple

Turn content → conversations → qualified pipeline.

You’ll work directly with the founder, who owns closing and sales conversations, while you focus on generating consistent inbound demand and qualified opportunities.

You’ll own

LinkedIn content and thought leadership

Content-led lead generation

Audience engagement

Inbound conversations

Lead nurturing

Funnel optimization

Pipeline contribution

If you understand how to turn attention into conversations — and conversations into revenue opportunities — this role is a strong fit.

What You’ll Own

Content-Driven Lead Generation

Create high-performing LinkedIn content, including

Posts

Hooks

Carousels

Thought-leadership content

Identify content angles that attract

B2B buyers

Founders

Executives

Decision-makers

Develop content around customer pain points, industry insights, objections, and buying triggers

Test different messaging, formats, and positioning

Optimize content based on engagement quality and pipeline contribution — not vanity metrics

Content → Conversation → Pipeline

Turn LinkedIn engagement into meaningful sales conversations

Identify high-intent signals across

Likes

Comments

Profile views

Inbound messages

Start natural, relationship-driven conversations with relevant prospects

Use personalized, non-salesy DMs to engage potential buyers

Qualify prospects based on fit, interest, and buying intent

Move qualified opportunities into the sales pipeline

Maintain clear visibility into where leads originated and how they progressed

Audience Engagement & Lead Nurturing

Engage consistently with prospects and target accounts through comments and DMs

Build genuine relationships with relevant B2B audiences

Follow up with prospects using value-driven interactions

Re-engage warm prospects when appropriate

Nurture leads that are interested but not yet ready for a sales conversation

Ensure promising opportunities do not fall through the cracks

Funnel & Conversion Optimization

Build and improve a simple inbound funnel

Content → Engagement → Conversation → Qualified Lead → Call

Track conversion performance across each stage

Identify bottlenecks and opportunities for improvement

Develop lead magnets and content offers

Build simple nurture flows

Improve messaging based on prospect responses and buying signals

Create repeatable systems that make inbound pipeline generation more predictable

LinkedIn Growth & Personal Brand Development

Support founder-led LinkedIn growth and positioning

Develop content that strengthens authority and credibility within the target market

Maintain consistent publishing and engagement

Understand which topics attract the right audience rather than simply generating reach

Build a relevant network of prospects and industry decision-makers

Pipeline Tracking & Performance

Track inbound leads and conversations using CRM tools such as HubSpot

Maintain visibility into

Lead source

Conversation status

Qualified opportunities

Calls booked

Pipeline generated

Measure content performance against business outcomes

Use data to improve content, messaging, and conversion strategies

Founder & Sales Collaboration

Work directly with the founder on pipeline quality

Share insights around

Messaging

Prospect objections

Audience behavior

Buying signals

Content performance

Identify recurring questions and objections that can become future content

Help improve the quality of prospects entering sales conversations

What Makes You a Strong Fit

You may be especially successful in this role if

You understand that content is a pipeline-generation channel , not just a branding exercise

You’ve personally generated leads, conversations, or booked calls through organic content

You understand LinkedIn beyond impressions and follower growth

You are comfortable starting conversations with prospects

You think in funnels, systems, and conversion rates

You combine strong copywriting with analytical thinking

You take ownership of business outcomes rather than simply completing marketing tasks

You enjoy working directly with founders in fast-moving environments

Required Experience & Skills

Must-Have

2+ years of experience in

B2B inbound marketing

Content-led growth

Organic demand generation

LinkedIn marketing

Strong hands-on experience creating LinkedIn content