Field Marketing Manager, Germany

Overview

Field Marketing Manager, Germany

We are seeking an experienced, commercially minded Field Marketing Manager to drive pipeline growth, brand awareness, customer engagement and revenue contribution across the DACH region.

This role serves as the primary marketing partner to regional sales and leadership and is responsible for developing and executing an integrated marketing strategy that supports business growth, strategic account engagement and revenue generation. The successful candidate will combine strategic thinking with strong commercial and analytical skills, using data and insight to guide investment decisions and maximise business impact.

You will bring a deep understanding of the DACH market, strong knowledge of the local marketing ecosystem, and the ability to build strong relationships with regional vendors, partners and industry organisations.

While events are a key focus, this is not an events-focused role. We are looking for a modern B2B marketer who understands how to leverage the full marketing mix to drive awareness, engagement, demand generation, pipeline creation and revenue growth.

The ideal candidate embraces AI as a force multiplier, using AI-powered tools to uncover insights faster, accelerate execution, improve decision-making and scale marketing impact while maintaining high standards of quality, accuracy and brand integrity.

You will be reporting to the Marketing Director. This is a remote role from Germany.

Your AI strategy is only as strong as the data behind it. Quest Software builds the foundation for enterprise AI with solutions in data governance, cybersecurity, and platform modernization . More than 45,000 companies — including 90% of the Fortune 500 — trust Quest to solve their most critical challenges. From securing identities and modernizing platforms to preparing data for AI, we help enterprises unlock their full potential.

Responsibilities

Develop and Execute Regional Marketing Strategy

Create and execute regional marketing plans aligned to sales priorities, pipeline goals and business objectives.

Translate global campaigns into locally relevant programmes that resonate with DACH audiences.

Identify market opportunities, industry trends and competitive insights to optimise regional marketing investment.

Partner with sales and regional leadership to ensure marketing activities are aligned to strategic business priorities and growth opportunities.

Deliver marketing initiatives that drive measurable business outcomes and contribute directly to pipeline and revenue growth.

Strategic Account Marketing and Sales Partnership

Partner closely with sales leadership and account teams to identify, prioritise and engage strategic accounts and key growth opportunities.

Develop and execute account-based marketing strategies that support account penetration, pipeline creation, opportunity acceleration and customer expansion.

Align marketing programmes with territory plans, account strategies and regional business objectives.

Use pipeline, conversion and account engagement data to identify growth opportunities and recommend marketing actions.

Act as a trusted advisor to sales leadership, helping shape regional go-to-market plans and marketing investment decisions.

Integrated Demand Generation and Marketing Execution

Develop and execute integrated marketing programmes that utilise the full marketing mix to engage buyers throughout the customer journey, generate qualified pipeline and support revenue growth.

Work with global and regional marketing teams to adapt and optimise campaigns for the DACH market.

Continuously evaluate programme performance, optimise channel investment and maximise ROI.

Bring innovative thinking and modern B2B marketing approaches to drive business growth and market expansion.

Executive, Customer and Partner Engagement

Support executive engagement programmes including roundtables, customer events, partner initiatives and strategic account activities.

Build relationships with prospects, customers, partners and industry stakeholders to strengthen market presence and support revenue growth.

Collaborate with channel and alliance teams to develop joint marketing initiatives that drive demand and pipeline.

DACH Market Expertise and Partner Ecosystem

Act as the regional marketing expert for DACH, bringing a strong understanding of local market dynamics, buyer behaviour and the B2B technology landscape.

Build and manage relationships with key agencies, vendors, media partners and industry organisations to maximise marketing impact and ROI.

Leverage regional insights to inform strategy, messaging and go-to-market plans.

Identify opportunities to strengthen brand visibility, support partner marketing initiatives and drive business growth across priority markets and segments.

Performance Measurement and Budget Management

Manage regional marketing budgets and investment plans to maximise business impact.

Track and report on key performance indicators, including marketing sourced pipeline, influenced pipeline, opportunity creation, campaign performance and ROI.

Deliver regular business reviews and performance insights to marketing and sales leadership.

Use data and analytics to continuously optimise marketing performance and investment decisions.

Qualifications

5+ years' experience in field marketing, demand generation or regional marketing within a B2B technology organisation.

Fluent German and English language skills.

Strong understanding of the DACH technology market, buyer landscape and competitive environment.

Proven success building and executing integrated marketing strategies that drive pipeline and revenue growth.

Experience partnering directly with Enterprise and Strategic Account sales teams.

Strong understanding of full-stack marketing, including digital demand generation, account-based marketing, content marketing, webinars, partner marketing, nurture programmes, paid media and field engagement.

Strong analytical skills with the ability to interpret pipeline, campaign and account engagement data to drive decision making.

Familiarity with Salesforce, Eloqua, Gong and Tableau.

Experience managing marketing budgets, agencies, vendors and third-party partners.

In compliance with the EU Pay Transparency Directive, the compensation for this role will start from EUR 71,000 annually . Actual compensation will vary based on experience, qualifications, and performance. If eligible, commission or bonus is governed by a formal corporate plan. Benefit offering is based on a country-by-country basis.

At Quest, your work makes an impact. You’ll help organizations get AI-ready while building your career with a truly global team of high-performing, passionate innovators.

Join us today: Careers | Quest

Quest is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind:

Quest is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

All employment decisions at Quest are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, or belief, national, social, or ethnic origin, sex (including pregnancy), age, physical, mental, or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union, or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.

Quest will not tolerate discrimination or harassment based on any of these characteristics. Quest encourages applicants of all ages.