Marketing Manager

English: Strong written and spoken English.

Tools: Comfortable working with Canva and AI tools.

Profile: Creative, with a strength for creating consistent brand universes; independent, analytical, and commercially minded.

Marketing Strategy

Develop and execute marketing initiatives aligned with Acadelite's brand and business objectives.

Help define our messaging, target audiences, channels, and content strategy.

Identify opportunities to strengthen brand awareness, engagement, and lead generation.

Monitor marketing performance and use insights to improve our approach.

Social Media & Content

Own Acadelite's social media presence across Instagram, LinkedIn, and Facebook.

Develop and manage a forward-looking content calendar.

Create written, visual, and short-form video content.

Write captions, hooks, and other marketing copy.

Turn student achievements, testimonials, program moments, and educational insights into compelling content.

Adapt content to different audiences and platforms.

Use Canva and AI tools efficiently to produce high-quality content at scale.

Campaigns & Lead Generation

Support or manage marketing campaigns designed to generate qualified leads.

Develop and test different content and campaign ideas.

Track performance and identify opportunities to improve reach, engagement, and conversion.

Work closely with Sales to ensure marketing activity supports commercial objectives.

Community & Brand

Monitor and respond to comments and DMs in Acadelite's tone of voice.

Identify commercial inquiries and route qualified leads to Sales.

Maintain a consistent, premium brand image across all marketing touchpoints.

Work closely with the CEO and Academic Director to turn student achievements, testimonials, and company expertise into marketing opportunities.

Experience in any of the following will strengthen your application:

Marketing strategy

Content creation

Copywriting

Paid advertising and campaign management

Graphic design

Remote

25 hours per week

Must be available during Panama working hours

$600–800 USD/month, depending on experience and profile

Working language: English