Customer Marketing Executive
Experian · London, GB
Skills in this posting
Extracted from the posting text by the instrument — the demand side, read literally.
The posting
Why this role is important to us
Our CRM team plays an important role in helping customers better manage their financial wellbeing. Using customer insight, data and creativity, you will deliver engaging and relevant communications that bring our products and services to life. By creating meaningful customer experiences across multiple touchpoints, you will help promote engagement, loyalty and long-term customer value.
This is a hybrid role reporting into our Senior Customer Marketing Manager.
Work that matters – What you'll do
Develop and deliver CRM campaigns across email, SMS, push notifications and direct mail.
Create compelling customer journeys and messaging that deliver a consistent experience across channels.
Manage campaigns end-to-end, including planning, execution, reporting and optimisation.
Use customer insight and performance data to improve targeting, engagement and campaign effectiveness.
Partner with our teams and external agencies to ensure all campaigns meet business, brand and compliance requirements.
What you'll need to bring to the role & Experian
Experience managing CRM or customer marketing campaigns from development through to delivery and optimisation.
Knowledge of using customer data and insights to improve campaign performance.
Experience working across direct marketing channels, including email, SMS, push notifications and direct mail.
Experience using CRM and marketing automation platforms such as Salesforce, Oracle or Marketing Cloud.
More about you
A customer-focused marketer with experience understanding customer behaviour and delivering engaging experiences.
A confident communicator who enjoys collaborating with partners across multiple teams.
Detail-oriented, commercially minded and motivated by continuous improvement and results.
Benefits package includes
Hybrid working - 40% office based
Great compensation package and discretionary bonus
Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Internal Grade E/EB9
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why.
Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @ experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers .
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Excerpt from the original listing. The full, current text lives at the source. Read and apply there →
The PivotHop read
- What a marketing manager actually earnsmedian, seniority, by country
- What marketing managers do insteadevery measured route out
- Growth Marketer → Marketing Manager62% readiness
- All open marketing manager rolesthe full board
Where these skills also reach
Adjacent occupations measured from the same postings — readiness is what a marketing manager’s profile already covers.
- 55 open growth marketer roles57% readiness from marketing manager
- 23 open copywriter roles51% readiness from marketing manager
- 11 open ux researcher roles41% readiness from marketing manager
- 222 open customer success manager roles40% readiness from marketing manager
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