Sr. Product Marketing Manager

What you get to do in this role

Own competitive positioning strategy and execution for the IT segment, directing analysis, messaging, and content to give sellers the counter-arguments they need to win deals

Translate Competitive Intelligence's research into seller-ready assets — battlecards, objection handling, rapid-response content

Partner with sales leadership and Competitive Intelligence to run structured win/loss reviews that surface what's actually working against named competitors

Direct the flow of field intelligence back into systems that ensure competitive grounding stays current and actionable for AI tooling

To be successful in this role you have

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.

12+ years of relevant experience, with a track record in competitive intelligence, competitive marketing, or product marketing against named competitors

Natural empathy for, and understanding of, the pressure sellers are under in a live competitive deal

The ability to build sharp, defensible counter-positioning — sourced and substantiated, not aspirational

Creative messaging skills based on value and benefits, applied under time pressure

Passion about ServiceNow's products and the competitive fights that define the IT space

Experience running structured win/loss programs or comparable qualitative research with sales teams

The ability to summarize field signal into a content roadmap Competitive Intelligence and PSM can act on

FD21

For positions in this location, we offer a base pay of $148,900 - $232,700 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.

Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.

We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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