Partner Marketing Senior Manager

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription.

Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.We believe work should be fulfilling, inspiring, and balanced.

Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

Partner Marketing exists to fuel the growth and success of Wellhub's global partner network of gyms, studios and wellness businesses. The Senior Manager, Partner Marketing (France & Benelux) leads Partner Marketing strategy and execution for these markets, as part of Wellhub's regional EU Partner Marketing team.

This person will act as the regional Point of Contact (POC) for Partner Marketing in France and Benelux, owning the local Business-to- Partner value proposition, brand positioning, network growth and engagement and, fitness industry events, working closely with Partnerships, local and cross-functional Marketing, Wellbeing Engagement, Product Development and Revenue teams to align strategy and execution.

Reporting to the Partner Marketing Director, EU, this role combines strategic ownership of the region with hands-on execution.

This role directly impacts the growth and satisfaction of Wellhub's partner network in France and Benelux, contributing to the team's broader goals around partner network growth, partner engagement, and partner satisfaction (PSAT).

YOUR IMPACT

• Market-Specific Value Proposition: Develop and implement the local Business to Partner value proposition across all partner-facing materials and touchpoints for France and Benelux.

• Brand Awareness & Positioning: Build Wellhub's presence and credibility within the regional fitness industry through relationships with industry associations/alliances, sponsorships, events, media/publications, and key opinion leaders (KOLs).

• Strategic Partner Growth (B2P2C): Lead go-to-market strategy for partner launches, relaunches, and dedicated campaigns and promotions to end users and clients, driving growth with existing partners.

• Strategic Partner Engagement: Build partner trust through structured engagement initiatives, including fitness industry events, partner conferences and summits.

• Network Growth Support: Support the Demand Generation team’s strategy with local market insights and develop sales enablement materials to drive growth across the partner network.

• Cross-Functional Alignment: Partner closely with Partnerships, User Growth, Corporate communication, Content, Revenue teams local and global level to align initiatives with company-wide strategy.

• Budget Ownership: Manage the regional Partner Marketing budget for France and Benelux, allocating resources across campaigns, events and other marketing initiatives to drive results and maximize ROI.

• Data-Driven Marketing: Use performance data and partner insights to inform, prioritize and continuously optimize Partner Marketing initiatives in the region.

• AI-Driven Productivity: Autonomously identify and apply AI tools (e.g., Gemini, Claude) to raise the team's level of automation — streamlining repetitive tasks, accelerating content, reporting and campaign production, and embedding AI-assisted workflows into day-to-day ways of working. Continuously build personal AI fluency and share practices that help the broader team work smarter.

• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

• Native/fluent in French and fluent in English, based in France with deep knowledge of local market and fitness industry culture.

• Working knowledge of Dutch is a plus, given the scope across Benelux markets.

• [+8] years of experience in Marketing, ideally with exposure to Partner, Channel, Product or Revenue Marketing in a B2B or B2B2C environment.

• Proven ability to build value propositions, brand positioning and go-to-market strategies, and to execute them independently as a regional lead.

• Comfortable managing institutional relationships with industry KOLs, associations and strategic partners.

• Strong cross-functional collaboration and stakeholder management skills.

• Data-driven approach to marketing decisions, comfortable with CRM and marketing analytics tools.

• Fluent English is mandatory.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that native/fluent French, prior Marketing experience, and English proficiency are mandatory requirements.

WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. Our benefits include:

WELLHUB: Free Gold membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

HEALTHCARE: Health insurance.

FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a one-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.

PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days paid holiday per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!).

PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.