[BD] Senior IT Product Marketing Specialist

Drive Adoption for Global AI Workflow Platforms

Join Bosch Vietnam’s Global Product & Service organization to help shape the future of intelligent workflow platforms used by nearly 500,000 users worldwide. Built on modern Low-Code / No-Code technologies and evolving with AI and GenAI capabilities, our platform powers mission-critical enterprise processes at global scale.

We are looking for a Senior IT Product Marketing Specialist who combines strong product storytelling, adoption strategy, stakeholder engagement, and execution excellence to drive platform awareness, trust, and user adoption globally. This role goes beyond communication — you will help influence product adoption, enable transformation, and build long-term engagement across global stakeholders and internal customers.

What You Will Do

Product Marketing & Communication

Own product messaging, positioning, and internal branding for global workflow platforms

Translate complex AI, automation, and workflow concepts into clear business value and user-focused communication

Develop executive presentations, newsletters, launch materials, playbooks, demos, and enablement content

Create persona-based communication for Executives, IT teams, Process Owners, Citizen Developers, and End Users

Adoption & Change Enablement

Drive product adoption, engagement, and migration initiatives across global stakeholders

Support onboarding, training, UAT enablement, and user adoption programs

Gather feedback and continuously improve communication effectiveness and adoption strategies

Support Citizen Development enablement with clear governance and operational communication

Stakeholder & Community Engagement

Engage with global stakeholders, leadership teams, and internal customers across regions

Support webinars, workshops, product showcases, and transformation initiatives

Build and grow user communities, champion networks, and engagement programs

Ensure consistent, professional, and proactive communication across channels

Performance & Optimization

Define and monitor adoption, engagement, and satisfaction KPIs

Use data and insights to improve communication strategies and campaign effectiveness

Contribute to AI product positioning with practical, credible, and user-centric messaging

Must-Have

7+ years of experience in Product Marketing, Platform Adoption, Enterprise Communication, or Change Enablement

Strong storytelling, presentation, and executive communication capability

Experience driving adoption programs, transformation initiatives, or enterprise platform rollouts

Ability to simplify complex technical concepts into clear and actionable messaging

Strong stakeholder management and collaboration skills in global environments

High ownership, execution discipline, and proactive mindset

Fluent English communication skills

Nice-to-Have

Experience with workflow, automation, SaaS, or enterprise platforms

Exposure to Low-Code / No-Code platforms or Citizen Development governance

Experience with AI/GenAI-related products or transformation initiatives

Knowledge of analytics, reporting, or data-driven marketing approaches

Experience in change management, internal community building, or engagement programs

Selection Process

Shortlisted candidates will be invited to prepare a short presentation on a sample Product Marketing & Adoption Plan as part of the interview process.

Why Join Us?

Drive adoption for global enterprise platforms used by hundreds of thousands of users worldwide

Be part of a large-scale AI product transformation journey

Collaborate with global Product, Engineering, and Business stakeholders

Influence user engagement, product reputation, and transformation success at enterprise scale

Opportunity to shape long-term product communication and adoption strategy

Competitive compensation and 13th-month bonus

Premium healthcare and accident insurance

Flexible and international working environment