Newsletter and Email Marketing Associate

Role Summary

The Newsletter & Email Marketing Associate (Volunteer) will support Huru Initiatives in strengthening its digital communication and audience engagement through structured, consistent, and high-quality email outreach. The role will focus on delivering a bi-weekly newsletter and establishing a functional email marketing system that enhances visibility, storytelling, and stakeholder engagement.

This is an ideal role for an early-career professional seeking hands-on experience in communications, digital marketing, and nonprofit engagement.

Duration & Commitment

Duration: 6 months

Time Commitment: Part-time (estimated 4–6 hours per week)

Reporting to: Outreach and External Affairs Lead

Core Functions & Responsibilities

1. Newsletter Development & Delivery

Lead the planning, drafting, design, and dissemination of a bi-weekly newsletter (12 editions over 6 months) .

Develop engaging, audience-centred content, including

Human-interest stories from the field

Program updates and impact highlights

Partner features and opportunities

Coordinate with internal team members to source content and updates.

Ensure consistency in tone, branding, and quality across all editions.

Manage newsletter scheduling, formatting, and distribution.

2. Email Marketing System Development (First 3 Months Priority)

Design and establish a functional email marketing framework , including:

Selection/setup of an email marketing platform (e.g., Mailchimp or similar)

Creation of branded templates for newsletters and campaigns

Development of segmented mailing lists (e.g., partners, donors, youth, general audience)

Build and maintain a clean and organised contact database.

Develop a simple email content calendar aligned with Huru’s activities.

3. Audience Engagement & Growth

Support the growth of Huru’s email subscriber base through

Integration with social media and outreach campaigns

Internal coordination with programs and partnerships

Monitor engagement metrics (open rates, click rates, subscriptions).

Provide recommendations to improve reach, engagement, and retention.

4. Performance Tracking & Learning

Track and analyze performance of newsletters and campaigns.

Produce monthly insights briefs summarising

Key metrics

Lessons learned

Suggested improvements

Contribute to refining Huru’s broader communications strategy.

Key Deliverables

By the end of the engagement, the volunteer is expected to have

Produced and disseminated 12 high-quality bi-weekly newsletters

Developed a fully functional email marketing system (platform, templates, and segmented database) within the first 3 months

Established and maintained an active subscriber database

Delivered monthly performance reports (6 total)

Created a simple email marketing guide/manual for internal continuity

Desired Skills & Competencies

Strong writing and storytelling skills (clear, engaging, concise)

Basic understanding of email marketing tools (or willingness to learn)

Attention to detail and ability to meet deadlines

Basic design skills (e.g., Canva or similar tools) are an added advantage

Organisational skills and ability to manage content workflows

Interest in communications, development work, or environmental sustainability

Proactive attitude and willingness to take initiative

What You Will Gain

Hands-on experience in nonprofit communications and digital marketing

Opportunity to build a portfolio of published newsletters and campaigns

Exposure to programmatic work in environmental sustainability

Mentorship and collaboration within a young, dynamic team

A strong foundation in email marketing systems and strategy

Originally posted on Himalayas