Industry Marketing Manager (MEP and Structural Engineering)

Job Requisition ID #

26WD94757 L'affichage de poste en français suivra / The French job posting follows.

26WD94757, Industry Marketing Manager (MEP and Structural Engineering)

Position Overview

Building developers make the amazing happen. From ensuring that the tallest skyscrapers in the world stand, to playing a critical role in slowing climate change, building developers improve our lives and make the world better.

This role is an exciting opportunity to use your strategic marketing and storytelling skills, deep audience understanding, and narrative excellence to lead Autodesk ’s global audience marketing efforts for Structural and MEP Engineering audiences.

In this highly collaborative role, you’ll work across industry strategy, product marketing, campaign development, content, field, and sales to define the voice, needs, and opportunities for the Building Engineering audience. You will translate customer insights into clear messaging, compelling content, and full-funnel marketing strategies that drive awareness, engagement, demand, and customer success.

Ideally, you have experience in Industry Marketing, Segment Marketing, or Audience Marketing, allowing you to bring a nuanced understanding of targeted marketing approaches that align with both business goals and customer needs.

Responsibilities

Lead Autodesk ’s global audience marketing strategy for Building Engineering, defining the unique needs, motivations, and challenges of structural and MEP developers

Develop and refine personas, value propositions, positioning, and messaging that articulate Autodesk ’s differentiated value across structural design, building systems engineering, analysis, coordination, and sustainability workflows

Serve as the internal champion and subject-matter steward for the Building Engineering audience - informing product, strategy, sales, and cross-functional marketing

Help drive and direct customer research, engineering workflow insights, competitive analysis, and market trends

Translate insights into actionable frameworks, ICP definitions, and audience-level narratives that guide marketing, sales, and product decision-making

Understand how engineering teams evaluate tools, manage risk, collaborate, and coordinate across disciplines

Partner with content and campaign teams to create high-impact assets: customer stories, case studies, webinars, thought leadership, and POVs tailored to developers

Build relationships with key structural and MEP customers to secure proof points around productivity, quality, sustainability, and coordinated delivery

Work with Campaign Development and Demand Generation to plan and execute multi-channel, full-funnel campaigns tailored to building developers and technical buyers

Define campaign objectives, success metrics, and core messages; monitor performance and refine strategy with analytics teams

Identify opportunities to amplify engineering-focused content across owned, earned, and paid channels - including engineering trade media and associations

Partner with sales, technical sales, and industry strategy teams to align marketing programs with go-to-market priorities for structural and MEP engineering

Collaborate on audience-centric sales enablement content (personas, talk tracks, value messaging, playbooks) to support pipeline generation and account engagement

Build strong relationships across product, marketing, PR, web, events, and education teams to align Autodesk ’s engineering audience narrative and priorities

Provide clear internal communications that articulate the Building Engineering audience strategy, market opportunity, and key insights

Represent the Building Engineering audience in planning cycles, cross-functional initiatives, and campaign development sprints

Minimum Qualifications

5+ years of Product Marketing Industry or Segment Marketing (SAAS and B2B experience preferred)

Deep understanding of the AEC industry trends and the needs of engineering professionals

Demonstrated ability to develop audience-specific positioning, messaging, and marketing strategies

Proven experience in planning and executing successful product launches, including go-to-market strategies

Strong analytical skills with the ability to interpret data and make data-driven decisions

Ability to define, track, and analyze key performance and financial indicators to measure the success of marketing initiatives

Strong presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels

BA/BS required, MBA or equivalent experience is a plus

26WD94757, Responsable marketing secteur (Génie civil et génie des installations techniques)

Aperçu du Poste

Les promoteurs immobiliers réalisent des projets extraordinaires. Qu'il s'agisse de garantir la construction des gratte-ciel les plus hauts du monde ou de jouer un rôle essentiel dans la lutte contre le changement climatique, ils améliorent notre quotidien et contribuent à rendre le monde meilleur.

Ce poste constitue une opportunité passionnante de mettre à profit vos compétences en marketing stratégique et en narration, votre connaissance approfondie du public cible et votre talent pour la narration afin de diriger les efforts de marketing mondial d' Autodesk destinés aux professionnels de l'ingénierie structurelle et MEP.

Dans ce poste hautement collaboratif, vous travaillerez en liaison avec les équipes chargées de la stratégie sectorielle, du marketing produit, du développement de campagnes, du contenu, du terrain et des ventes afin de définir la voix, les besoins et les opportunités pour le public de l’ingénierie du bâtiment.

Vous traduirez les informations sur les clients en messages clairs, en contenu convaincant et en stratégies marketing couvrant l’ensemble du funnel, qui stimulent la notoriété, l’engagement, la demande et la réussite des clients.

Idéalement, vous disposez d’une expérience en marketing sectoriel, en marketing de segment ou en marketing d’audience, ce qui vous permet d’apporter une compréhension nuancée des approches marketing ciblées qui s’alignent à la fois sur les objectifs commerciaux et les besoins des clients.

Responsabilités

Diriger la stratégie mondiale de marketing d’audience d’ Autodesk pour l’ingénierie du bâtiment, en définissant les besoins, les motivations et les défis spécifiques des développeurs en ingénierie structurelle et MEP

Développer et affiner les personas, les propositions de valeur, le positionnement et les messages qui articulent la valeur différenciée d’ Autodesk à travers les workflows de conception structurelle, d’ingénierie des systèmes de construction, d’analyse, de coordination et de durabilité

Jouer le rôle de champion interne et de référent pour l’audience de l’ingénierie du bâtiment, en informant les équipes produit, stratégie, ventes et marketing interfonctionnel

Contribuer à piloter et diriger les études clients, les analyses des workflows d’ingénierie, l’analyse concurrentielle et les tendances du marché

Traduire ces informations en cadres d'action, en définitions d'ICP et en récits adaptés au public, qui guident la prise de décision en matière de marketing, de ventes et de produits