Product Marketing Manager

Product Marketing Manager

Overview

We are looking for a strategic and execution-driven Product Marketing Manager (m/f/d) to define how our AI robotics products are positioned and brought to market. You will shape our messaging, support go-to-market strategies, and enable Sales to close more effectively. In this role, you will connect the dots between product development, customer needs, and commercial success—translating technical capabilities into tangible value propositions and scalable growth initiatives.

You will work cross-functionally with Product, Sales, and Engineering to lead product launches, develop compelling content, and generate insights from customer and market feedback. This role is key to sharpening our positioning in a competitive market and scaling our impact with enterprise customers.

Your Responsibilities

Messaging & Positioning

Define and continuously refine product messaging and value propositions across use cases and buyer personas

Translate complex AI and robotics capabilities into clear, compelling narratives for both technical and non-technical stakeholders

Develop tailored messaging for verticals, market segments, and key accounts

Go-to-Market Execution

Lead product and feature launches end-to-end in collaboration with Product, Sales, and Marketing

Coordinate internal enablement and external rollout activities

Align launches with demand generation, campaigns, and press activities

Sales Enablement

Create and manage sales enablement materials (pitch decks, one-pagers, battle cards, ROI tools)

Support Sales with training, objection handling, and demo narratives

Improve conversion and deal velocity by aligning closely with revenue teams

Content & Market Education

Develop product-focused content (solution briefs, white papers, competitive comparisons)

Contribute to blog articles, newsletters, and product-related webinars

Shape thought leadership content that reinforces Sereact’s positioning

Customer & Market Insights

Conduct market research and competitor analysis to inform positioning and roadmap

Capture feedback from the field to refine messaging and identify opportunities

Monitor trends in robotics, logistics automation, and AI application domains

Reporting & KPIs

Define and track product marketing success metrics

Report on GTM performance and impact on pipeline and revenue

Support forecasting and planning with market and customer insights

Education & Experience

Completed studies in Business, Marketing, Engineering, or a related field

Several years of experience in B2B product marketing, ideally in tech, AI, SaaS, or industrial automation

Professional Competencies

Strong understanding of enterprise buyer journeys and complex value chains

Experience with launching and positioning technical products in B2B markets

Confident use of marketing tools such as HubSpot, Notion, Figma, or equivalents

Experience working cross-functionally with Product, Sales, and Engineering

Soft Skills

Hands-on mentality with strategic thinking ability

Excellent communication skills in German and English

Structured, analytical, and customer-centric work style

Our interview plan

Application

Take‑home assignment: You’ll work on a short, role‑relevant task with clear instructions and a deadline.

Cultural fit interview (40 min): A conversation about how you work, what motivates you, and what you’re looking for. Expect CV highlights, your “why,” and time for your questions.

Technical fit interview (45 min): A deeper dive into your skills and problem‑solving approach for this role.

On‑site visit: Meet the team in our office and collaborate on a real challenge similar to the work you’d do here. You’ll also meet a founder; we aim to give you a clear feel for the role and environment.

What We Offer

Wellpass (gym membership)

Flexible working hours

Option to work from home when needed

A motivated team and an open corporate culture

Competitive compensation and excellent career development opportunities

Note to applicants: We are currently experiencing a high volume of interest in this role. Due to this, our review process is taking a bit longer than usual. We appreciate your patience.

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