Digital Marketing Manager
Pavago · Brazil
Skills in this posting
The posting
Digital Marketing Manager
Performance Marketing | Paid Media | Organic Growth | Multi-Channel Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Time Zones
About the Role
At Pavago , one of our clients is hiring a Digital Marketing Manager to drive measurable growth across both paid and organic marketing channels.
This is not a coordination-only marketing role. You’ll own the strategy, execution, optimization, and performance of campaigns that directly impact lead generation, customer acquisition, and revenue growth.
You’ll be responsible for
Paid acquisition
Organic growth
Campaign execution
Funnel optimization
Audience growth
Lead generation
Revenue performance
You’ll manage and optimize campaigns across platforms including
Google Ads
Meta (Facebook & Instagram)
X (Twitter)
TikTok
YouTube
Emerging digital marketing channels
If you enjoy building scalable growth systems, continuously testing new ideas, and making decisions based on performance data, this role is built for you.
What You’ll Own
Paid Media Strategy & Campaign Execution
Build and manage campaigns across
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
X (Twitter) Ads
Reddit Ads
TikTok Ads
Develop full-funnel B2B lead generation strategies.
Launch campaigns end-to-end, including
Audience targeting
Campaign structure
Conversion tracking
Creative direction
Optimization workflows
Write and test high-converting ad copy.
Continuously test
Messaging
Audiences
Hooks
Creative formats
Landing pages
Organic & Social Media Growth
Drive organic growth across
X (Twitter)
TikTok
Other relevant social platforms
Develop content strategies aligned with paid marketing initiatives.
Test messaging organically before scaling through paid campaigns.
Increase
Audience engagement
Brand awareness
Organic reach
Inbound demand
Identify platform trends and growth opportunities.
Campaign Optimization & Scaling
Monitor campaign performance daily and optimize proactively.
Improve
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Click-Through Rate (CTR)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Conduct structured A/B testing across
Creatives
Audiences
Headlines
Bidding strategies
Landing pages
Identify scalable opportunities while maintaining profitability.
Stay current with
Platform updates
Privacy changes
Attribution changes
Algorithm updates
Analytics, Tracking & Attribution
The PivotHop read
- What a marketing manager actually earnsmedian, seniority, by country
- What marketing managers do insteadevery measured route out
- Growth Marketer → Marketing Manager71% readiness
- All open marketing manager rolesthe full board
Where these skills also reach
- 108 open growth marketer roles58% readiness from marketing manager
- 51 open copywriter roles54% readiness from marketing manager
- 45 open content strategist roles53% readiness from marketing manager
- 96 open social media manager roles46% readiness from marketing manager
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