Digital Marketing Specialist
Pavago · Panama
Skills in this posting
The posting
Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media .
This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.
You’ll have direct ownership over
Google Ads and PPC campaigns
SEO and organic search growth
Paid media optimization
Social media engagement
Conversion and lead generation performance
Campaign analytics, testing, and reporting
If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions , this role is a strong fit.
What You’ll Own
Google Ads, PPC & Paid Media – Primary Focus
Build, manage, and optimize campaigns across
Google Search Ads
Google Display Ads
Remarketing
Performance Max (PMax)
Own campaign execution from setup through optimization, including:
Keyword research
Audience targeting
Campaign and ad group structure
Budget allocation
Bidding strategies
Conversion-focused campaign scaling
Write and test
Ad copy
Headlines
CTAs
Creative variations
Continuously monitor and optimize
CPC
CTR
CPA
Conversions
ROAS
Identify underperforming campaigns quickly and implement data-backed improvements.
SEO & Organic Growth
Conduct keyword and competitor research using tools such as
SEMrush
Ahrefs
Google Search Console
Optimize
Metadata
Page titles and headings
Internal linking
Website content
On-page SEO
Support
Technical SEO
Content optimization
Organic growth initiatives
Keyword and content-gap strategies
Monitor
Keyword rankings
Organic traffic
Search visibility
Website performance
Identify opportunities to improve rankings and increase qualified organic traffic.
Social Media Management & Engagement
Support social media growth and engagement across
The PivotHop read
- What a marketing manager actually earnsmedian, seniority, by country
- Marketing Manager career changes, measuredevery measured route out
- Growth Marketer → Marketing Manager71% readiness
- All open marketing manager rolesthe full board
Where these skills also reach
- 119 open growth marketer roles58% readiness from marketing manager
- 56 open copywriter roles54% readiness from marketing manager
- 53 open content strategist roles53% readiness from marketing manager
- 108 open social media manager roles46% readiness from marketing manager
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