Digital Marketing Specialist/Manager - Guatemala

This is a remote position.

We are looking for a Digital Marketing Specialist/Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Responbilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Graduation or Post Graduation

Proven working 1-3 years experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Solid knowledge of website analytics tools

Hours are Monday to Friday and half day Saturday 9am to 5pm EST (Toronto Time)

Benefits

Friendly Environment

Growth guaranteed

Originally posted on Himalayas