Senior Marketing Associate
Lalamove · Parañaque, Metro Manila
Skills in this posting
The posting
What you'll do
Plan, execute, and optimize paid digital marketing campaigns across platforms such as Meta, Google, and other digital platform.
Drive lead generation initiatives and improve campaign performance through data analysis and A/B testing.
Monitor campaign metrics, prepare performance reports, and recommend optimization strategies.
Collaborate with internal teams and external partners to execute marketing campaigns and promotional activities.
Support the planning and execution of roadshows, dealer activations, and other on-ground marketing events.
Coordinate with vendors and stakeholders to ensure seamless execution of marketing initiatives.
Stay updated on digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.
What we seek
Bachelor's degree in Marketing, Business, Communications, or a related field.
At least 3–5 years of experience in digital marketing, performance marketing, or a similar role.
Proven experience managing paid advertising campaigns on Meta, Google, TikTok, or other digital platforms.
Strong understanding of lead generation, campaign optimization, A/B testing, and marketing analytics.
Experience using digital marketing and reporting tools such as Google Analytics and Meta Business Suite is an advantage.
Willing to travel and conduct field work for marketing events and activations as needed.
Willing to work onsite in PITX, Paranaque City
The PivotHop read
- What a marketing manager actually earnsmedian, seniority, by country
- Alternative careers for a marketing managerevery measured route out
- Growth Marketer → Marketing Manager71% readiness
- All open marketing manager rolesthe full board
Where these skills also reach
- 186 open growth marketer roles61% readiness from marketing manager
- 108 open copywriter roles59% readiness from marketing manager
- 86 open content strategist roles51% readiness from marketing manager
- 227 open social media manager roles45% readiness from marketing manager
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