Digital Content Social Marketing Manager

Position Title: Digital Content & Social Marketing Manager

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Revision:A

Job Category

Marketing

Primary Site: Other

Exemption Status: Exempt

QMS Impact Category: Indirect

Position Overview

We are seeking a strategic and execution-focused Digital Content & Social Marketing Manager to own our content engine and social media presence. This role will transform internal initiatives, sales insights, and company expertise into compelling external content that drives brand awareness, engagement, and business growth.

This individual will play a key role in creating consistency across messaging, supporting sales and events, and ensuring our brand shows up effectively in the market. This role was created to support the expansion of ASP’s downstream NA commercial marketing team.

Duties and Responsibilities

Content Strategy & Execution

Develop and manage a monthly editorial content calendar aligned with business priorities

Translate internal initiatives (sales, product, events) into external-facing content

Create high-quality written content, including social posts, campaign messaging, and thought leadership

This role will support the localization of Global initiatives, Fortive, IPG, CWS and other internal business support.

Work with category managers to align on marketing briefs to create and drive 360 integrated marketing plan, create content, sales tools etc

Optimize digital campaign content across owned, earned and paid channels (LinkedIn, web, email, paid social)

A/B testing of content messaging to ensure most effective messaging to represent our products and brands.

Track and analyze content, build metrics, track and report out via Fortive standards (DVM)

Campaign Management

Social Media Management and Tradeshow

Own and manage all company social media channels (primarily LinkedIn)

Plan, schedule, and publish consistent, high-quality content

Monitor performance and optimize based on engagement and results

Report out timely lead capture data from tradeshows and pre/post emails

Cross-Functional Collaboration

Partner with sales teams, Marketing and Cross-Functional teams to identify customer insights and content opportunities

Work with internal stakeholders to extract and develop subject matter expertise into content

Support trade shows and events through pre-, during-, and post-event content

Design & Creative Management

Work with freelance designers and internal requests from cross-functional team members and corporate-related needs for asset creation (ads, one-pagers, social graphics)

Develop and maintain templates to streamline content production

Ensure brand consistency across all materials and compliance/regulatory rules are followed

Performance Tracking

Track and report on key metrics such as engagement, content output, and campaign performance, organized Content Calendar very important.

Provide insights and recommendations for continuous improvement. Contribute to and help maintain digital asset libraries, templates, and design systems to enable efficient, scalable creative development.

Ensure files are organized, version-controlled, and delivery-ready for multiple channels and regions. Must be very strategic in helping to plan social-related content.

Additional Duties

Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative

Qualifications Education

High School or Equivalent

Associate’s Degree

Bachelor’s Degree

Master’s Degree

PhD Degree

Bachelor’s degree in Graphic Design, or a related field, or equivalent experience

Years of Related Experience

2–6+ years of experience in content marketing, social media, or marketing communications (creative or graphic or content writing knowledge a plus)

Exceptional writing and storytelling skills, strategic planning required

Experience in B2B or corporate marketing environments

Strong organizational and project management skills, copywriting

Ability to work cross-functionally and manage multiple stakeholders (clinical, corporate, marketing)

Preferred

Experience supporting sales enablement or events/tradeshows

Familiarity with social media analytics tools

Basic design skills (e.g., Canva, Adobe Express, project management tools, Excel, Word, Hubspot, editorial content calendar)

Experience managing freelancers or external vendors, leadership, and corporation-related requests

Success Metrics

Consistent and high-quality content output

Growth in social media engagement and presence

Improved alignment between marketing, sales, and leadership

Efficient use of freelance resources for design

Contribution to pipeline and brand visibility

Responsibility For Others and Internal Interactions ☒ N/A Internal: Global Commercial Marketing, Regional Marketing, Product Management, Communications, Professional Education and Executive Stakeholders

External Interactions ☒ N/A External : Creative and production agencies, digital and print vendors

Physical & Work Environment Requirements Physical Requirements: The physical demands identified are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job.

Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this job. While performing the responsibilities of this job, the employee may be required to talk and hear. Work Environment (mark all that apply) Travel on the Job: 10-20% ☒ Domestic ☐ International

☒ Scheduled Work Hours

☐ Shift Work

☐ On Call (Call in for Work) Work Locations (mark all that apply ) Primary Location: Other ☐ ASP Logistic Center

☐ Field Based

☒ Work Remotely

☐ Irvine

☐ Schaffhausen

☐ Zug

☐ Other: multiple locations

Approximate Position Requirements Standing: 0-10%

Kneeling: 0%

Sitting: Up to 90%

Walking: 0%

Additional Work Environment Requirements ☒ N/A Environmental, Health and Safety All managers and employees shall proactively support ASP’s Environmental, Health and Safety (EHS) Policy by providing the necessary resources and giving equal emphasis with other functions such as production and quality. It is the duty of every manager and employee to:

Ensure implementation of safety and environmental procedures, guidelines and standards.

Evaluate employee compliance and enforce established safety and environmental procedures and rules.

Create a safe work area environment, recognize safe activities, and reward good safety performance.

Provide training to employees when

Hired

Transferred

New substances, processes, procedures or equipment are introduced to the workplace and represent a new hazard

Measure safety performance and hold persons accountable for activities and results.

Ensure that incidents are investigated to determine root cause, and that corrective actions are taken.

Ensure employees wear required protective equipment.

Ensure EHS inspections are conducted monthly and corrective actions are implemented.

Occupational Hazards Ergonomic Risk: Low Reproductive Health Risk: No Concern

☐ Machine Operation

☐ Electrical Hazards

☐ Laser Hazards

☐ Excessive Noise (>85 dB)

☐ Heights (> 6ft)

☐ Hazardous Chemicals/Fumes

☐ Excessive Dust

☐ Bloodborne Pathogen

☐ Biohazards (BBP and parts of LAH)

☐ Extreme Heat/Cold

☐ Other Hazards: n/a Powered Industrial Vehicles (PIV) Operation

☒ N/A

☐Forklift

☐Motorized Pallet Jack