B2B Copywriter & Marketing Coordinator (Execution and Implementation)

B2B Copywriter & Marketing Coordinator - Outbound Sales Materials (Execution and Implementation)

Purple Sales Solutions has helped technology companies grow across the US, Canada, Europe, and beyond since 2017. We deliver inbound and outbound B2B lead generation from our Toronto HQ.We're now building a high-performance digital marketing team in South Africa, where we already have team members on the ground.

The Role

We're hiring a full-time B2B Copywriter & Marketing Coordinatorto execute weekly Outbound Sales content for our clients and design marketing and sales materials that fuel our outbound lead generation programs. This is a hands-on production role.

Currently, we require assistance with the following types of tasks:

Key Responsibilities

Creating Sales Development Materials for outbound Lead Generation campaigns

Creating Follow-up email templates

Creating Outbound Email sequences

Creating Call Scripts

Creating Marketing briefs and PDF sales content

Implementing emails in sequence tools such as Instantly and HubSpot

Developing and maintaining reports and dashboards to improve system usability

Must Have

BA/BS in Business, Marketing, or Computer Science

2+ years in a B2B Sales Development Content Writer team, ideally B2B or agency

At least two years of experience managing sales/email engagement tools such as Lemlist, Apollo, Instantly, Salesloft, or Outreach.io.

Proven weekly content production at scale

Competitor analysis skills

Understanding of sales processes and working within a sales environment

HubSpot knowledge (doesn't need to be advanced)

Having knowledge and experience in integrating and connecting the CRM (HubSpot) with other tools through API, Zapier, or natively.

Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis

Strong written English

Proficient with Word documents and Claude.ai

Nice to Have

Design skills in Canva, Figma, or Adobe at a junior level

B2B (preferably IT/SaaS)sector exposure

Light web development: WordPress, Webflow, basic HTML/CSS/JavaScript

Extensive use of Apollo, Lusha, Zoominfo for contact data lists

Capabilities to research and build targeted contact lists based on the Ideal Customer Profile and Buyer Persona

HubSpot Sales Hub Certificate a plus

HubSpot Marketing Hub Certificate a plus

Successful candidates must be

A self-starter who excels at multitasking and thrives in a fast-paced environment.

A fast learner, eager to learn new things

Able to suggest improvements to existing processes

Reliable, deadline-driven

Professional & courteous

Excellent problem-solving and critical-thinking skills.

Well-organized, accurate.

Fluent in English, excellent written and verbal skills.

French or German is a plus.

Result presentation and statistical analysis abilities.

An excellent communicator and a desire to improve processes.

Why Work with Us

Help build our growing South Africa team

Work with global B2B clients across many different industries and time zones

Best-in-class tools and ongoing professional development

Competitive compensation and performance incentives

Flexible, remote role based in South Africa

Our Values

Trust and reliability: we never miss a piece of content. Ever

We help our clients, but also our colleagues, grow faster

Proven processes and methodologies drive your success

Empathy and support are core to how we work

Your professional growth matters to us

Send your resume and a short cover letter with

A weekly sequence of email content program you've run (strategy, approach, tools, results)

Links to written content, Lead generation performance metrics