Senior Marketing Manager, Employer Brand (R5385)

Founded in 2015, Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software and V-BAT and X-BAT aircraft. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.

Job Description

Shield AI is seeking a Senior Marketing Manager, Employer Brand to lead the strategy, development, and execution of our global employer brand marketing efforts. This is a high-impact, individual contributor role responsible for shaping how we attract, engage, and convert top-tier talent across technical and mission-critical domains.

You will own the employer brand marketing strategy end-to-end—from audience segmentation and storytelling to channel strategy, campaign execution, and performance measurement. You’ll partner closely with Recruiting, Communications, and leadership to position Shield AI as a destination for builders, engineers, and operators driven by mission and impact.

This role requires both strategic thinking and hands-on execution—someone who can define the vision while also building and launching campaigns in a fast-moving environment.

What you'll do

Employer Brand Strategy & Positioning

Lead and evolve Shield AI’s employer brand marketing strategy to attract high-caliber talent across technical, defense, and corporate functions

Define target talent segments and craft differentiated messaging aligned to mission, product, and impact

Shape and scale a compelling employer value proposition grounded in real employee stories and business priorities

Social & Channel Strategy

Define and lead Shield AI’s global employer brand social media strategy across platforms (e.g., LinkedIn, X, YouTube, Instagram, emerging channels), aligned to hiring priorities and talent segments

Own the end-to-end social ecosystem—including channel positioning, content strategy, editorial planning, publishing, and performance optimization

Build and scale a distinct, mission-driven social voice that differentiates Shield AI and resonates with technical and mission-oriented talent

Partner with Communications and Brand teams to ensure alignment between corporate, product, and employer narratives while tailoring for talent audiences

Establish and operationalize a content engine for social, including employee storytelling, behind-the-scenes content, and campaign amplification

Launch and optimize paid + organic social programs to drive awareness, engagement, and candidate conversion

Implement testing frameworks (creative, format, audience, platform) to continuously improve performance and inform channel investment strategy

Campaigns, Content & Channels

Lead the development and execution of integrated recruitment marketing campaigns across digital, social, and emerging channels

Own content strategy across the candidate journey—from awareness through conversion—including careers site, social media, and campaign assets

Partner with internal teams to bring authentic employee and mission-driven stories to life

Build scalable content and campaign frameworks that enable recruiting teams to engage talent more effectively

Analytics, Insights & Optimization

Define success metrics and build reporting frameworks to measure employer brand performance across channels and campaigns

Translate data and candidate insights into actionable recommendations that improve targeting, messaging, and conversion

Design and execute media and channel experiments to optimize performance and inform investment strategy

Cross-Functional Leadership & Influence

Partner closely with Recruiting, Communications, Product Marketing, and Leadership to align employer brand efforts with hiring priorities and company narrative

Act as a thought leader and advisor to stakeholders on talent market trends, candidate behavior, and employer brand strategy

Enable recruiters and hiring leaders with tools, insights, and best practices to strengthen candidate engagement

Programs & Operations

Manage employer brand marketing budgets and external partners where applicable

Identify opportunities to extend employer brand impact beyond top-of-funnel attraction into deeper stages of the candidate journey

Build scalable systems, processes, and playbooks to support rapid company growth

Required qualifications

Bachelor's degree in marketing, Communications, or a related field

8 years of experience in marketing, with a focus on employer brand, talent marketing, or digital marketing

Proven track record of developing and executing marketing strategies that drive measurable results

Strong analytical skills with experience using data to inform strategy and optimize performance

Deep understanding of digital channels, social platforms, and content strategy

Preferred qualifications

Experience in high-growth technology, AI, robotics, defense, or mission-driven environments

Experience marketing to technical talent (e.g., software engineers, AI/ML, robotics)

Strong storytelling instincts with the ability to translate complex technology and mission into compelling narratives

Exceptional cross-functional leadership and influencing skills in matrixed organizations

Experience building employer brand measurement frameworks and running multi-channel campaigns

MBA or advanced degree a plus