Inbound Marketing Manager

Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago , one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B demand generation engine, with a strong focus on LinkedIn growth, founder-led content, audience engagement, and organic pipeline generation .

This is not a cold outreach or traditional social media management role.

Your job is to turn

Content → Engagement → Conversations → Qualified Pipeline

You’ll work closely with the founder, who owns sales calls and closing, while you generate attention, build relationships with the right B2B audience, nurture inbound interest, and create a predictable flow of qualified opportunities.

The ideal candidate has personally used LinkedIn and organic content to generate B2B leads and understands that successful inbound marketing is measured by pipeline and revenue opportunities — not simply impressions, followers, or likes.

What You’ll Own

LinkedIn Content & Organic Lead Generation

Own the creation and execution of high-performing LinkedIn content, including:

Thought-leadership posts

Founder-led content

Carousels

Educational content

Strong hooks and opening lines

Conversion-focused posts

Authority-building content

You’ll

Identify topics and angles that resonate with high-intent B2B prospects.

Translate founder expertise and business insights into compelling content.

Build and maintain a consistent publishing cadence.

Test hooks, formats, topics, and messaging.

Analyze which content attracts the right prospects.

Optimize content based on engagement quality and pipeline contribution.

Content-to-Pipeline Conversion

You’ll actively turn engagement signals such as

Likes

Comments

Profile visits

Connection requests

Inbound DMs

Content interactions

into meaningful B2B conversations.

You’ll

Identify high-potential prospects engaging with content.

Start natural, relationship-driven conversations.

Avoid generic or overly aggressive sales messaging.

Understand prospect needs and buying signals.

Qualify relevant opportunities.

Move qualified prospects toward conversations with the founder.

Maintain consistent follow-up without damaging trust.

Audience Engagement & Relationship Building

Engage consistently with founders, executives, and decision-makers.

Build relationships with target prospects before they enter a formal sales process.

Respond thoughtfully to comments and inbound messages.

Participate in relevant LinkedIn conversations.

Nurture prospects through value-driven interactions.

Re-engage warm opportunities when appropriate.

Build an audience that aligns with the company’s Ideal Customer Profile rather than chasing vanity follower growth.

Inbound Funnel Development

Build and optimize simple, scalable inbound funnels such as

Content → Engagement → Conversation → Qualified Call

You’ll create and improve

Lead magnets

Content offers

Nurture sequences

Conversion paths

Follow-up workflows

Simple inbound lead capture systems

Continuously identify where prospects drop off and improve conversion between stages.

Founder-Led Content Strategy

Work directly with the founder to

Capture ideas, expertise, opinions, and market insights.

Turn founder knowledge into compelling LinkedIn content.

Maintain an authentic and consistent voice.

Develop recurring content themes and formats.

Identify topics generating meaningful prospect conversations.

Connect content strategy directly to business objectives.

You should be comfortable transforming rough ideas, conversations, notes, or voice recordings into polished thought-leadership content.

Messaging & Copywriting

Develop clear B2B messaging across

LinkedIn posts

Carousels

Lead magnets

Direct messages

Follow-ups

Nurture content

Calls-to-action

You’ll continuously improve messaging based on real prospect responses, objections, questions, and buying signals.

Performance Analysis & Optimization

Track performance beyond surface-level social metrics.

Analyze

Qualified inbound conversations

Pipeline generated

Content-to-conversation conversion

Conversation-to-call conversion

Audience quality

Engagement from target accounts

Lead source and attribution

Content themes driving opportunities

Use performance data to determine what to create more of, what to stop doing, and where the inbound funnel needs improvement.

CRM & Pipeline Management

Track qualified inbound opportunities inside the CRM.

Maintain accurate lead stages and conversation notes.

Ensure warm opportunities receive timely follow-up.

Provide the founder with visibility into inbound pipeline activity.

Identify high-intent prospects requiring immediate attention.

Maintain clear attribution between content activity and pipeline generation.

Required Experience & Skills