Influencer Marketing Specialist - Freelance, Remote

About the Client

Our client is a fast-growing, direct-to-consumer skincare and lip care brand built for a diverse range of skin tones, with a clinically-backed, inclusivity-first product philosophy. They've built a loyal following through both their product line and their editorial content on beauty, identity, and self-care. As they scale their influencer program, they're looking for someone to help build and manage a strong pipeline of aligned creator talent.

Why does this role exist?

This role exists because the brand's influencer strategy depends on finding creators who are a genuine aesthetic, audience, and values match — not just accounts with large followings.

As the brand grows its presence on TikTok and Instagram, they need a dedicated specialist to consistently surface, vet, and track high-quality creator leads so the internal team can move quickly and confidently into outreach and partnerships.

Ultimately, this role is the engine that keeps the influencer pipeline full, organized, and aligned with the brand's inclusive, skincare-forward identity.

The Impact you’ll make

Influencer Sourcing

Identify TikTok and Instagram influencers whose content, aesthetic, and audience align with the brand's skincare-forward, inclusive identity

Ensure sourced talent reflects a diverse range of skin tones and is not skewed toward any single age group

Continuously scan platforms to stay ahead of emerging, relevant creators

Lead Qualification

Apply consistent vetting criteria across every lead: engagement quality, audience fit, content-style fit, and brand safety

Exercise judgment on aesthetic and audience alignment — this is not a follower-count-only exercise

Flag any red flags or brand-safety concerns before a lead moves forward

Pipeline Tracking Management

Maintain clean, organized tracking sheets in Excel/Google Sheets logging handle, platform, follower count, engagement rate, content style notes, contact info, and status

Keep records accurate and current so the internal team always has a reliable view of pipeline health

Use formulas and filtering to keep large volumes of leads easy to sort and act on

Market Brand Research

Research adjacent and complementary brands whose follower base or influencer pool could be a good hunting ground for additional on-brand talent

Bring forward new sourcing angles and creator pools as the pipeline matures

Outreach Support Reporting

Assist with early-stage outreach coordination once leads are approved

Deliver weekly reporting on qualified leads sourced and overall pipeline status

Skills, Knowledge and Expertise

Required

Proven experience sourcing or researching influencers/creators on TikTok and Instagram

Demonstrated proficiency in Excel or Google Sheets (formulas, filtering, clean data entry)

Experience maintaining detailed, organized tracking or reporting systems

Full-time availability, Monday–Friday, 9:00 AM–5:00 PM EST

Reliable internet connection and a quiet, professional home-office setup

Your superpowers are...

Technical Skills

Fast, confident navigation of TikTok and Instagram for content and creator research

Strong Excel/Google Sheets skills, including formulas and filtering

Ability to evaluate engagement metrics and distinguish authentic engagement from inflated numbers

Soft Skills

Sharp eye for aesthetic and audience fit — you can "feel" whether a creator matches a brand, not just measure it

Highly organized and detail-oriented, with a genuine pride in tracking hygiene

Strong independent judgment and decision-making under light supervision

Clear, proactive communicator, especially when flagging leads or reporting pipeline status

Comfortable working autonomously in a fast-paced, remote environment

WFH Set-Up

Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.

Internet speed of at least 40MBPS

Headset with an extended mic that has noise cancellation and a webcam

Back-up computer and internet connection

Quiet, dedicated workspace at home

You should apply if...

You're genuinely active on TikTok and Instagram — you actually spend time in these apps and have a real feel for content trends and creator quality, not just a professional obligation to check them

You take pride in clean, error-free spreadsheets and get satisfaction from a well-organized tracking system

You have a natural interest in beauty, skincare, or inclusive beauty representation (a strong plus, though not required)

You think critically about audience fit and brand alignment rather than defaulting to follower count as the main signal

You're self-directed, reliable, and comfortable owning a process end-to-end with minimal hand-holding

What to expect... Work Setup

Remote position

Must have a reliable internet connection and a quiet workspace

Required to provide own computer with Intel Core i5 or something similar or higher operating system

Working Hours

40 hours per week

Monday to Friday 9:00 am to 5:00 pm EST

Compensation

$7 per hour

Benefits

Originally posted on Himalayas