Senior Media Buyer

About Rouge Care

Rouge Care is a premium red light therapy company building the future of health technology through clinically inspired wellness devices, software, and design.

We’re looking for a Senior Media Buyer to help scale customer acquisition through world-class paid media execution, creative testing, and performance optimization.

This role owns paid media execution across

Meta Ads

Google Ads

TikTok Ads

Pinterest Ads

You’ll work closely with the Marketing Manager to scale revenue through disciplined media buying, creative testing, and performance analysis.

While paid media is your primary responsibility, you’ll also contribute ideas and insights across landing pages, website conversion optimization, email marketing, and customer acquisition strategy.

What You’ll Do

Paid Media Management

Launch, manage, and optimize campaigns across Meta, Google, TikTok, and Pinterest

Manage budgets, bidding strategies, audience targeting, and account structure

Scale winning campaigns while maintaining efficiency targets

Monitor daily performance and identify optimization opportunities

Analyze campaign, creative, audience, and landing page performance

Creative Testing

Collaborate with our creative team to develop new ad concepts and testing ideas

Provide feedback on hooks, messaging, offers, angles, and creative formats

Build structured testing roadmaps and identify winning patterns

Help improve creative performance across all acquisition channels

Conversion Optimization

Identify opportunities to improve landing pages, PDPs, offers, bundles, and checkout experiences

Work with developers and marketers to launch experiments quickly

Analyze user behavior and conversion data to improve performance

Performance Analysis

Track and report on key metrics including MER, ROAS, CAC, CVR, AOV, and revenue contribution

Identify growth opportunities and scaling levers across channels

Provide actionable recommendations backed by data

What We’re Looking For

4+ years of experience managing paid media for e-commerce brands

Strong experience with Meta Ads and Google Ads

Experience managing TikTok and Pinterest campaigns

Strong understanding of Shopify and GA4

Proven ability to scale paid media accounts

Strong analytical and problem-solving skills

Creative testing mindset

Comfortable working independently in a remote environment

Highly organized and accountable

Nice to Have

Experience with retention (email & SMS)

Experience running CRO experiments

Experience with subscription or health & wellness brands

Familiarity with SEO fundamentals

You’ll Work With

Marketing Manager

Creative Director

Copywriter

Designer / Video Editor

Developer

SEO Consultant

Email Specialist

Benefits

Remote-first work environment

4 weeks vacation

5 personal/sick days

Group insurance

RRSP matching up to $5,000

$500 annual health & wellness allowance

Legendary Christmas party

Originally posted on Himalayas