Event Senior Manager- Qualified

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Job Category

Marketing & Communications Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce 's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce .

Qualified is the Agentic Marketing Platform for B2B companies. Powered by AI Agents, Qualified helps revenue teams identify their most valuable buyers, engage them in real time, and convert interest into pipeline. As part of Salesforce , Qualified operates as a dedicated business unit focused on helping marketing and revenue teams transform how they generate pipeline in the age of AI.

Events are one of our most strategic go-to-market channels. They help us build awareness, engage customers, accelerate pipeline, strengthen executive relationships, and showcase the power of Piper, our AI SDR Agent. We're looking for a Senior Manager, Strategic Events to help define and execute that strategy.

ABOUT THE ROLE

This is a highly visible role that sits at the intersection of Marketing, Sales & Customer Success. You'll serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams, helping shape our presence across flagship events including Dreamforce, Connections, Agentforce World Tours, Salesforce field marketing programs, and strategic third-party industry events.

You'll also help define and scale our field marketing motion—working closely with Sales and Customer Success leaders to ensure events drive meaningful business outcomes, including net-new pipeline, opportunity acceleration, customer expansion, executive engagement, and brand awareness.

Success in this role requires more than exceptional event execution. We're looking for a strategic marketer who can influence stakeholders, activate sales teams, build scalable programs, and turn events into measurable business impact. This role is ideal for someone who thrives in fast-paced environments, enjoys operating with autonomy, and wants to help build the next generation of event marketing inside Salesforce .

WHAT YOU'LL DO

Salesforce Events

Serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams.

Partner closely with Salesforce stakeholders to develop and execute Qualified's presence at flagship events, field marketing programs, and other strategic initiatives.

Influence event activations and programming to ensure Qualified's business objectives are represented and achieved.

Build strong relationships across Salesforce teams to identify opportunities that increase Qualified's visibility and impact within the broader Salesforce ecosystem.

Strategic Marketing Events

Identify, evaluate, and manage Qualified's portfolio of third-party event sponsorships and strategic industry engagements.

Recommend event investments based on audience fit, business impact, and go-to-market priorities.

Focus on engaging senior marketing and revenue leaders, including CMOs, Demand Generation leaders, CROs, Sales leaders, and other key decision-makers.

Partner with Salesforce teams to maximize opportunities where Qualified participates as part of a broader Salesforce presence.

Field Marketing

Help define and scale Qualified's field marketing strategy.

Partner with Sales leadership to develop repeatable event activation motions that increase account engagement, executive meetings, and pipeline creation.

Create frameworks that help account teams identify target accounts, secure meetings, and maximize event ROI.

Establish best practices that ensure sellers arrive at events with clear account plans, meeting strategies, and business objectives.

Drive adoption of event engagement programs before, during, and after events.

Customer Engagement

Partner closely with Customer Success to develop event programs that strengthen customer relationships and support expansion opportunities.

Collaborate with Sales and Success leaders to create experiences that accelerate active opportunities and advance strategic deals.

Build integrated event programs that support pipeline generation, opportunity progression, customer growth, and executive engagement.

Establish measurement frameworks that connect event investments to business outcomes and continuously optimize performance.

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WHAT WE'RE LOOKING FOR

Experience

8+ years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing discipline.

Proven success developing programs that drive pipeline, customer engagement, and revenue impact.

Experience managing strategic event portfolios within SaaS, technology, or high-growth companies.

Experience partnering closely with Sales and Customer Success organizations.

Experience working with executive stakeholders and navigating complex, matrixed organizations.

Experience developing account-based or field marketing strategies is strongly preferred.

Skills & Competencies

Strategic Thinker

You understand how events contribute to business growth and can connect event investments directly to pipeline generation, opportunity acceleration, customer expansion, and revenue outcomes.

Relationship Builder

You build trust quickly and know how to influence stakeholders across teams and organizations, even when you don't have direct authority.

Sales-Oriented Marketer

You think beyond logistics and attendance. You are focused on meetings, opportunities, account engagement, customer growth, and measurable business impact.

Exceptional Communicator

You communicate confidently with executives, sales leaders, customers, partners, and vendors alike.

Builder's Mindset

You thrive in ambiguity, create structure where it doesn't exist, and enjoy building scalable programs and processes.

One Team Leader

You bring positive energy, strong collaboration, and a deep sense of ownership. You enjoy helping teams succeed and elevate those around you.

WHAT SUCCESS LOOKS LIKE

In Your First 90 Days

Build trusted relationships with key stakeholders across Qualified and Salesforce

Develop a deep understanding of Qualified's event strategy, go-to-market motion, and business objectives.

Take ownership of strategic event programs and identify opportunities to increase business impact.

By Six Months

Successfully led Qualified's participation in major Salesforce and third-party events.

Establish repeatable sales activation processes that improve meeting generation and account engagement.

Become a trusted advisor to Sales, Customer Success, and Marketing leaders on event strategy and investment decisions.

Deliver measurable improvements in event planning, execution, and reporting.