Field Marketing and Events Manager

Field Marketing and Events Manager

Location: Remote (U.S.)

Travel: as needed for events, up to 25%

Overview

Own and build DAS Health ’s event and field marketing strategy from the ground up—driving measurable pipeline impact through trade shows, executive events, and sales-aligned marketing programs.

DAS Health is seeking a highly organized, results-driven Field Marketing and Events Manager to lead the strategy, planning, execution, and performance measurement of trade shows, conferences, hosted events, webinars, and customer engagement programs.

This role is ideal for a marketing professional who is both execution-focused and data-driven, with a strong ability to connect event investments directly to pipeline and revenue outcomes. You’ll work closely with marketing and sales leadership to ensure events and field marketing initiatives are purposeful, measurable, and aligned to company growth priorities.

Event Strategy & Planning

Develop and execute an annual events and field marketing strategy aligned with pipeline, brand, and customer growth objectives

Own the event calendar across trade shows, conferences, webinars, executive roundtables, and virtual programs

Evaluate event participation and sponsorship opportunities based on audience fit, strategic alignment, and expected ROI

Build event plans aligned to target audiences, messaging, and campaign objectives

Event Execution & Logistics

Lead end-to-end execution of events, including logistics, registration, vendor coordination, and on-site support

Manage budgets, contracts, timelines, and deliverables to ensure successful execution

Oversee booth materials, signage, shipping, and inventory

Ensure a high-quality, consistent brand experience across all event touchpoints

Field Marketing & Sales Alignment

Partner closely with sales, business development, and marketing teams to drive engagement with target accounts

Support field marketing initiatives such as executive roundtables, regional programs, and customer events

Collaborate with sales on pre-event outreach strategies and meeting goals

Enable sales teams with messaging, positioning, and materials to maximize event impact

Performance Measurement & Optimization

Track key performance metrics including meetings booked, leads generated, pipeline influenced, cost per lead, and ROI

Analyze results to determine which events to continue, optimize, or eliminate

Ensure proper lead capture, CRM handoff, and follow-up processes

Maintain reporting dashboards that connect event activity to revenue outcomes

Cross-Functional Collaboration

Partner with product marketing, content, design, digital, and sales teams to develop campaigns and event assets

Manage relationships with vendors, agencies, and external partners

Support executive engagement and represent DAS Health at events

Requirements

5+ years of experience in event marketing, trade show management, or field marketing

Proven experience owning events end-to-end, from planning through reporting

Strong ability to measure event performance and ROI, including pipeline impact and conversion metrics

Experience partnering with sales teams to drive engagement and revenue outcomes

Strong project management and organizational skills with attention to detail

Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)

Ability to manage budgets, vendors, and multiple initiatives simultaneously

Strong communication and collaboration skills

Willingness to travel as needed for events

Preferred

Experience in healthcare IT, healthcare, B2B technology, managed services, cybersecurity, or SaaS

Experience building event processes, playbooks, or reporting frameworks

Experience in a high-growth or evolving environment

Why Join DAS Health ?

Opportunity to build and shape the event and field marketing function from the ground up

High visibility role with direct impact on pipeline and growth strategy

Collaborative environment working closely with sales and executive leadership

Fast-moving, growth-stage team with strong opportunity for impact

Originally posted on Himalayas