Meta Ads Pro — Paid Social Media Buyer

Join Our Team

Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.

As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.

We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.

About the role

We are looking for a highly analytical and performance-driven Meta Ads Pro to manage, optimize, and scale paid social advertising campaigns across Meta platforms.

This role is ideal for someone with deep eCommerce experience who understands how to drive profitable growth through campaign execution, creative testing, budget allocation, and performance analysis.

You will play a critical role in improving account performance, identifying growth opportunities, and collaborating closely with creative teams to continuously optimize results.

What you will do

Build, launch, manage, and optimize Meta advertising campaigns

Manage campaign structure, budgets, pacing, and scaling decisions

Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures

Monitor and analyze campaign performance across key performance indicators

Identify winning and underperforming creatives based on performance data

Collaborate with creative teams to generate new testing ideas and improve campaign performance

Maintain organized account structures and naming conventions

Provide weekly reporting, insights, and actionable recommendations

Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks

Requirements

5+ years of hands-on Meta Ads experience

Proven experience managing paid social campaigns for eCommerce brands

Experience working in high-performance, data-driven marketing environments

Strong analytical and reporting skills

Experience managing significant advertising budgets

Excellent attention to detail and campaign organization

Strong English communication skills

Ability to make optimization decisions based on performance data

Must have

Deep expertise in Meta Ads Manager

Strong understanding of

Meta Pixel

Conversion API (CAPI)

Attribution models

Audience segmentation

Experience managing $70,000+ monthly ad spend

ROAS

CPA

MER

bCAC

Contribution Margin

AOV

CTR

CPC

CPM

CVR

Experience scaling eCommerce brands through Meta advertising

Experience running creative testing programs

Ability to translate performance data into optimization strategies

Nice to Have

Experience with Shopify brands

Experience in

CPG

Food & Beverage

Outdoor

Lifestyle

Consumer Products

Experience with TikTok Ads

Experience with Google Ads

Familiarity with Andromeda and GEM frameworks

Experience collaborating closely with creative teams

Compensation

Additional Information

Benefits & Perks

Home office;

Competitive compensation based on experience;

Career plans to allow for extensive growth in the company;

International Projects;

Oowlish English Program (Technical and Conversational);

Oowlish Fitness with Total Pass;

Games and Competitions;