Strategic Product Development Manager (all genders)

About the role: What's in the box

In this role, you will own the assortment roadmap and key monetisation levers for HelloFresh DACH product categories, driving AOV growth across Add-on Market, surcharge, and modular offerings.

You will optimise assortment performance through data-driven analysis, shape pricing and bundle strategies, and translate insights into actionable commercial decisions.

Working cross-functionally across Product, Culinary, Marketing, Operations, and Supply Chain, you will also help execute the merchandising calendar and leverage AI-driven automation to improve efficiency and execution at scale.

Please note that this position is a 24-month fixed-term contract (with the aim of converting it to a permanent position afterwards).

What you’ll do: The Recipe

• Own the assortment roadmap and monetisation lever design for HelloFresh DACH's product categories: Add-on Market (DACH only), surcharge, and modularity.

• Success is measured by sustained AOV growth across the DACH monetisation categories.

• Continuously track and improve product assortment through performance analysis, and partner with stakeholders to generate action plans that close performance gaps.

• Build AI automation workflows or agents to streamline category operations, performance reporting, and execution.

• Define and adjust pricing for surcharge items and selected add-on products within the broader pricing framework. This includes setting individual price points, recommending bundle pricing, and reading the results to refine the approach.

• Coordinate and drive the execution of product initiatives across operational workstreams, including Private-label, Product Ops, Culinary, Marketing, and Supply Chain.

• Execute the merchandising calendar across seasonal themes, cultural moments, and cuisine spotlights, working in close coordination with the lead PM who owns the broader commercial product roadmap.

What you’ll bring: The Ingredients

• At least 3 years of professional experience in a similar role.

• Ideally experience in an entrepreneurial e-commerce environment with commercial exposure; CPG, D2C subscription, FoodTech, or Retail experience is a plus.

• Comfort with assortment optimization under constraints, balancing trade-offs across margin, customer fit, and operational feasibility while maintaining momentum.

• Ability to translate consumer insights into viable product solutions by connecting qualitative and quantitative signals to commercial decisions on assortment, packaging, and pricing.

• Working knowledge of pricing fundamentals, including price elasticity, willingness to pay, and margin trade-offs.

• Strong stakeholder management across Culinary, Operations, Marketing, and international teams, with the ability to distil complex initiatives for different audiences and build alignment.

• Keen interest in working with AI and applying it to continuously improve ways of working across teams.

What we offer you

• Modern and comfortable working space with great co-workers in Berlin-Kreuzberg

• Discount for HelloFresh boxes and Convini products

• Development possibilities along with internal trainings and a yearly central Learning & Development budget for teams

• Flexible working hours

• Extensive Onboarding and Buddy Program

• Social events including team events, Friday beers, company runs, book club, etc.

• Discounted fitness offers with our Urban Sports Club and John Reed partners, as well as yoga classes

• Well-being initiatives in cooperation with Headspace and Spill

• Childcare and company pension scheme benefit

• Company pension scheme

Are you the missing ingredient?

If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.