Principal Product Manager - Loyalty

At DICK’S Sporting Goods , we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today! OVERVIEW: At DICK’S Sporting Goods, our Scorecard membership sits at the center of the Athlete experience—driving engagement, retention, and long-term value.

As we evolve toward a paid membership model , we are seeking a Principal Product Manager to define and lead a step-change in our Loyalty, Membership, and Credit strategy, roadmap, and execution model . This role goes beyond incremental optimization.

You will reimagine the future of Loyalty and Membership , shaping a differentiated value proposition, unlocking new revenue streams, and ensuring seamless integration across our digital ecosystem.

You will lead end-to-end product strategy and discovery for highly complex, enterprise-wide initiatives—working across product, engineering, data, marketing, and external partners to deliver a cohesive and high-impact roadmap. What You’ll Own 1. Step-Change Product Strategy & Roadmap Leadership

Define and drive a bold, future-oriented Loyalty & Membership strategy (including paid membership)

Move beyond incremental improvements to deliver step-change innovation in customer value and business impact

Build and continuously evolve a multi-horizon roadmap (Now / Next / Future) aligned to enterprise strategy

Clearly articulate tradeoffs, investment rationale, and long-term value to executive leadership

Ensure roadmap reflects enterprise dependencies and cross-product integration points

2. Product Discovery Leadership

Design and lead a scaled discovery strategy across multiple product teams and domains

Establish discovery as a continuous, measurable discipline —not a phase

Drive

Customer research & segmentation (especially membership behaviors)

Experimentation frameworks (A/B, pilots, pricing tests)

Concept validation for new membership benefits and monetization models

Translate insights into clear product opportunities, business cases, and roadmap decisions

Champion human-centered design and data-informed decision making across teams

Co-lead discovery efforts with Principal UX Design and business stakeholders , ensuring: Customer desirability, business viability, and technical feasibility are equally represented

Facilitate cross-functional discovery workshops that bring together: Product, Design, Engineering, Data, and Business teams

Drive alignment early by ensuring discovery outputs are co-owned and actionable across teams

3. Loyalty & Paid Membership Expertise

Own evolution of Scorecard into a modern loyalty + paid membership ecosystem

Membership tiers, benefits, and pricing strategy

Engagement loops and lifecycle mechanics

Value exchange for Athletes and brand partners

Bring deep knowledge of loyalty constructs , including

Earn/burn systems, rewards structures

Personalization and lifecycle marketing

Subscription/membership economics and retention levers

Evaluate and optimize ROI, LTV, and engagement metrics

4. Digital Ecosystem & Cross-Product Integration

Operate with a systems-thinking mindset —understanding how Loyalty & Membership connects across:

E-commerce & app

Retail store experience

Retail media network

Data & personalization platforms

Marketing technology stack

Partner across product teams to ensure roadmap alignment and coordinated execution

Identify and manage dependencies, integration points, and sequencing risks

Drive shared outcomes across product portfolios , not siloed success

Serve as the central orchestrator across multiple product teams , ensuring Loyalty & Membership capabilities are intentionally embedded across the ecosystem—not layered on top

Partner with peer Product leaders to

Align roadmaps and sequencing across domains

Resolve competing priorities and shared dependencies

Drive shared OKRs and integrated outcomes , not siloed metrics

Ensure consistency in experience, data usage, and value delivery across all touchpoints (digital + store)

5. Enterprise Leadership & Influence

Lead without authority across a highly matrixed organization

Align executives and cross-functional leaders on strategy, priorities, and trade-offs

Facilitate

Executive reviews and roadmap alignment sessions

Cross-functional planning and prioritization forums

Act as a thought leader in product strategy , elevating the maturity of the organization

Act as the unifying leader across Product, Design, and Business , ensuring alignment from vision through execution

Influence not just product direction, but also business strategy and operating models related to Loyalty and Membership

Create clarity in complex, multi-team environments by connecting strategies across teams into a single, coherent narrative

6. Cross-Functional Partnership

Build deep partnerships with Business leaders (Marketing, Loyalty, Merchandising, Finance, Retail Media) to co-create strategy, not just align on it

Operate as a thought partner to the business , shaping both customer value propositions and commercial models (especially for paid membership)

Partner closely with a Principal UX Designer to jointly define

End-to-end Athlete experience vision

Differentiated, design-led membership experiences

Scalable design systems that support loyalty and personalization

Establish a Product + Design + Business triad model to ensure decisions are:

Customer-centered

Commercially viable

Technically feasible

Execution & Delivery Oversight

Ensure teams deliver against a cohesive, integrated roadmap

Identify and mitigate risks across product, tech, and business dimensions

Guide prioritization, release planning, and sequencing across teams

Monitor adoption, engagement, and commercial performance to prove and evolve value

QUALIFICATIONS: Required Experience (Depth Matters)

12–15+ years of experience in Product Management, Product Strategy, or related fields

5+ years operating at a Principal / Lead / Director level , owning enterprise-scale strategy

Proven track record of leading complex, cross-product initiatives with measurable business impact

Domain Expertise

Deep expertise in Loyalty programs (design, optimization, and scaling)

Hands-on experience with paid membership / subscription models (e.g., tiering, pricing, benefits, retention)

Strong foundation in Product Strategy (vision setting, opportunity sizing, roadmap definition)

Proven experience partnering closely with Design leadership (Principal UX or equivalent) to deliver differentiated, experience-led products

Demonstrated ability to co-create with business stakeholders , balancing customer experience with commercial outcomes

Discovery & Product Craft

Expert in modern product discovery practices

Customer research, experimentation, hypothesis-driven development

Strong command of

Lean product management

Human-centered design

Data-driven decision making

Demonstrated ability to turn ambiguity into clear, actionable strategy

Ecosystem & Technical Acumen

Deep understanding of digital product ecosystems and platform interdependencies

Experience working across

Multiple product teams and shared platforms

Martech, data, and commerce systems

Ability to connect technical architecture with customer experience and business value