Product Manager GTM (R-19607)

Shape the Future with Dun & Bradstreet

At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. For over 180 years, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.

Key Responsibilities

Develop and execute repeatable go-to-market plans for software partnerships & industry verticals, including target market analysis, positioning, messaging, sales activation, and pricing strategies.

Collaborate with Sales Enablement, Product Marketing, and Partner / Industry Practice leaders to develop sales enablement materials, including presentations, demos, and training.

Ensure all cross functional teams (sales, marketing, customer support, etc.) are prepared for the launch.

Work closely with product development, sales, and customer success teams to ensure that the product aligns with customer needs and market trends.

Collaborate with marketing teams to develop marketing campaigns and content that drive product awareness and demand.

Work with sales teams to ensure they have the necessary tools and information to sell the product effectively.

Monitor and analyze the performance of partner launches and marketing campaigns.

Gather feedback from sales and customers to refine go-to-market strategies.

Conduct competitive analysis to understand market positioning and differentiation.

Adjust go-to-market strategies based on competitive landscape and market trends.

Gather customer insights post-launch to identify areas for improvement and additional revenue opportunities.

Act as the voice of the customer within the organization, ensuring that products meet user needs and expectations.

Make sure all departments connected to the launch are in sync and have everything they need to know about the product to conduct the launch.

This involves pricing teams, finance, commercial operations and legal.

Essential Skills and/or Certifications

Degree holder with major in Business Administration, Marketing, Project Management, Technology or related disciplines.

At least 5 years’ experience of B2B pre-sales / solutions consulting/ product management/ project management on data analytics products / industry

B2B go-to-market expertise. Demonstrable experience designing and executing GTM motions across the commercial lifecycle: segmentation, positioning, sales enablement, and post-sale success and retention

Bias to action. You move decisively with incomplete information, knowing that a good decision made today usually beats a perfect one made next month.

AI-fluent. You use AI tools as a natural extension of how you work, accelerating everything from GTM content and market synthesis to scenario modelling, while applying your own commercial judgement

Strong understanding of market research, competitive analysis, and customer needs assessment

Proven track record of managing partner product launches and go-to-market strategies

Analytical capabilities to assess market performance and adjust strategies accordingly, results oriented, with proven ability to multitask and prioritize

Excellent project management skills, including the ability to manage multiple stakeholders and deadlines.

Education

Bachelor's Degree Required