Panel Expansion Engagement Manager

Manager, CoinOut App Expansion & Management, 15

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Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

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We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.

Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana . Learn more at

Role Overview

The Manager of CoinOut & App Expansion will oversee the operational performance, release execution, and cross‑functional coordination for the CoinOut mobile application and any new countries we expand into.

This role ensures panel health, stable data collection, high‑quality app releases, and timely issue resolution across development, backend, and business teams. The Manager will manage the CoinOut P&L at an operational level, own KPI reporting, and drive app enhancements, UX improvements, and competitive benchmarking.

This position is highly collaborative, requiring strong attention to detail, technical fluency, and the ability to manage multiple partners and priorities in a fast‑moving environment.

Job Responsibilities

Product & Release Operations

Execute the CoinOut app release in roadmap across iOS and Android, ensuring timely delivery and quality outcomes in multiple countries.

Serve as primary point of contact for internal developers and internal backend engineering teams.

Attend scrum and sprint ceremonies; ensure stories, timelines, and dependencies are fully understood and tracked.

Conduct final QA, validate build readiness, and sign off on app releases and store deployments.

Identify enhancements or gaps in app functionality; collaborate with the Product Management team to submit, refine, and scope requirements.

Lead UX redesign and rebranding initiatives in partnership with design, branding, and product teams.

Panel Health & Data Collection

Monitor panel health, lifecycle metrics, and panelist experience in each country; flag and escalate anomalies or declines in participation.

Oversee daily data collection performance and elevate issues impacting data quality or volume.

Coordinate with Engagement and Customer Support to trigger panelist communications for outages, major releases, or operational events.

Run monthly panel projection models to support forecasting and operational planning.

Issue Management & Cross‑Functional Coordination

Serve as primary escalation point for internal teams regarding app issues, data‑collection disruptions, or user‑reported problems.

Partner with internal technical teams to resolve data, ingestion, or system‑level issues.

Manage ongoing operational communication between engineering, QA, analytics, engagement, marketing, and customer support teams.

Business Management & Stakeholder Reporting

Manage CoinOut’s P&L at an operational level, tracking costs, variances, and efficiency opportunities for each country.

Ensure CoinOut incentive and monetization plans are implemented per schedule, coordinating closely with the Monetization Lead to align timing, execution, and operational readiness.

Produce monthly KPI reports for internal stakeholders, including app performance by country, panel activity, and data‑quality metrics.

Benchmark CoinOut against competitive apps; share insights and recommendations on UX, features, and market positioning.

First-Year KPI Targets

Panel Health: Maintain stable panel size and improve panelist retention by 5–10% in CoinOut. Execute per Plan for country expansion.

Release Quality: Ensure ≥95% on time releases and reduce post release issue rate by 20% in CoinOut. Create benchmarks in other countries.

Operational Efficiency: Reduce app related issue escalations by 15% through improved QA and process alignment in CoinOut.

P&L Management: Identify cost savings opportunities to reduce operational spend by 5% in CoinOut.

Reporting Accuracy: Deliver monthly KPI reporting by country with 100% on time accuracy.

UX Improvement: Execute at least one major UX or rebrand update with measurable engagement lift.

Competitive Insights: Deliver two competitive benchmarking reports with actionable recommendations.

Requirements

4–8 years of experience in mobile app project management, product operations, or digital program management.

Strong understanding of agile development practices and mobile app release processes.

Experience working with external development agencies and cross functional internal teams.

Comfort with technical systems, data flows, and issue triage across engineering and operations.

Proven ability to manage KPIs, operational reporting, and budgeting/P&L tracking.

Excellent communication and stakeholder management skills.

Strong analytical and problem solving capabilities.

Bachelor’s degree required; technical or business field preferred.

Circana Behaviors

Beyond technical skills, experience, and role-specific attributes, these shared behaviors are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviors in their daily work:

Stay Curious: Being hungry to learn and grow, always asking the big questions.

Seek Clarity: Embracing complexity to create clarity and inspire action.

Own the Outcome: Being accountable for decisions and taking ownership of our choices.

Center on the Client: Relentlessly adding value for our customers.

Be a Challenger: Never complacent, always striving for continuous improvement.

Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.

Commit to each other: Contributing to making Circana a great place to work for everyone.

Location: This position can be located in the following area(s): Remote U.S.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The salary range for this role is $60,000 to $75,000.