Senior Consultant - Lifestyle & Consumer Goods

Shape the future of Luxury, FMCG & Retail industries.

At Sia, we work with leading luxury Maisons, consumer brands, retailers and hospitality providers to design their future — from high-level strategy to hands-on implementation. As a Strategy & Transformation Consultant, you’ll work with senior business stakeholders to define and deliver initiatives across corporate strategy, product, marketing, commerce and operations – all of it underpinned by cutting-edge digital, data & AI capabilities.

This is a multi-tool role where business curiosity and strategic thinking allied with technology innovation bring the transformation to life. Your focus is not limited to one function — instead, you will help clients connect the dots across departments and deliver lasting impact.

You will

Work on strategic challenges: from defining brand positioning or portfolio strategies to reshaping go-to-market models

Support transformation programs: omnichannel strategy, pricing optimization, category development, operating model redesign and digital transformation

Conduct qualitative and quantitative analyses to bring actionable insights to clients

Contribute to project framing, client interviews, benchmarking, and the co-creation and delivery of our recommendations

Operate in agile, multidisciplinary teams, often with exposure to C-level management

Projects span a wide range of topics — brand strategy, innovation, customer journeys, category growth plans, new distribution models, and more — always tailored to what drives value for the client.

You have the following qualifications

2-5 years of experience in consulting, corporate strategy, or a strategic role in a luxury, consumer goods or retail company. Those with less experience may be considered for a more junior position

Strong analytical skills and a good sense of prioritization

A fast learner who thrives on diverse challenges and changing environments

You can switch between strategic vision and operational detail — and speak both business and numbers fluently

Hands-on experience leveraging AI tools (e.g., GenAI, analytics, automation) to deliver consulting engagements or projects

Fluency in English is a must. Knowledge of Cantonese and/or Mandarin highly advantageous

A good understanding of the luxury / consumer goods / retail ecosystem (brands, business models, consumer trends) is a strong plus

This will be the right role for you if you like to

Be involved in challenging strategic projects with leading banks and financial institutions

Be client-facing and have autonomy in your role

Be part of a dynamic, multi-cultural and fast-growing team

Grow your career with a company that is performance driven

Sia Partners is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.