Senior Digital Marketing & E-Commerce Growth Manager

Senior Digital Marketing & E-Commerce Growth Manager (Healthcare | Medical Supplies | SEO | AEO | GEO | Lead Generation) - Remote

Location: Remote / Work From Home

Employment Type: Full-Time

Industry: Medical Devices | Healthcare Products | Diagnostics | E-Commerce | B2B Sales

About the Role

We are seeking a highly experienced Senior Digital Marketing & E-Commerce Growth Manager to drive online sales, wholesale enquiries, inbound lead generation, and revenue growth across Australia.

This is a performance-driven growth role focused on generating measurable revenue outcomes through digital marketing, SEO, AI search optimisation, paid advertising, conversion optimisation, and sales funnel development.

You will be responsible for acquiring and converting customers across multiple channels including:

Pharmacies

Aged Care Facilities

Nursing Homes

Medical Centres

GP Clinics

Healthcare Providers

Occupational Health Providers

NDIS Providers

Corporate Health Programs

Government Procurement Teams

Medical Distributors

Healthcare Wholesalers

The successful candidate will own the complete digital growth strategy from traffic acquisition through to lead generation, customer conversion, retention, and revenue growth.

Key Responsibilities

Revenue Growth & E-Commerce

Increase online sales and overall website revenue

Improve website conversion rates

Increase Average Order Value (AOV)

Reduce cart abandonment rates

Implement upsell and cross-sell campaigns

Improve customer retention and repeat purchases

Optimise customer acquisition costs

B2B Lead Generation

Generate qualified enquiries and account opportunities from

Pharmacies

Aged Care Providers

Nursing Homes

Healthcare Procurement Managers

Medical Centres

Allied Health Providers

Corporate Health Providers

Medical Distributors

Healthcare Wholesalers

Responsibilities include

Landing page creation

Lead magnet development

Funnel creation

Conversion optimisation

CRM automation

Lead nurturing campaigns

Pipeline generation

Develop and execute strategies to improve visibility across

Google Search

Google AI Overviews

ChatGPT

Gemini

Perplexity

Claude

Responsibilities include

Technical SEO

On-Page SEO

Local SEO

Content SEO

Keyword Research

Competitor Analysis

Link Building

Answer Engine Optimisation (AEO)

Generative Engine Optimisation (GEO)

AI Search Visibility

Paid Advertising

Manage and optimise

Google Search Ads

Google Shopping

Google Performance Max

Meta Ads

LinkedIn Ads

Retargeting Campaigns

Responsibilities include

Campaign strategy

Budget management

Conversion tracking

Lead quality optimisation

ROAS improvement

Customer acquisition scaling

Sales Funnel Development

Build and optimise

ClickFunnels

GoHighLevel Funnels

Landing Pages

Product Launch Funnels

Lead Capture Funnels

Wholesale Enquiry Funnels

Email Nurture Sequences

Abandoned Cart Campaigns

Focus on maximising

Lead conversion rates

Sales conversion rates

Customer lifetime value

Revenue per visitor

Email Marketing & Automation