Creative Director [Contract or Full-time]

WHO WE ARE.

Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 11 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day.

We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north-star values are to be Human, Curious, Playful, and Helpful.

We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World.

We are open to engaging the right creative leader through either a permanent, full-time position or a contractor arrangement. We welcome candidates interested in either path and will determine the most appropriate engagement structure based on the individual’s experience, availability, and alignment with the needs of the business.

THE FORMULA.

Reporting to our Chief Marketing Officer, if joining Glossier in a permanent capacity, or partnering closely with the Chief Marketing Officer if engaged as a contractor, this role sits at the center of how our brand comes to life, guiding the look, feel, and voice of Glossier across every touchpoint.

You’ll bring a point of view that is both grounded in who we are and ambitious about where we’re going, thoughtfully combining instinct, taste, and cultural awareness into a creative recipe that resonates deeply with our community while moving the business forward.

But the real heart of this role goes beyond the work itself. Regardless of the engagement structure, you’ll step into a team of talented and creative individuals who have experienced meaningful change, and your ability to lead through that (thoughtfully, intentionally, and with care) will define your success.

You know how to create an environment where people feel inspired and supported, where creative freedom is protected, and where the right structure acts as a framework (not a constraint) so the work can come together at its best.

You’re as invested in building people as you are in building the work itself, understanding that the strongest creative output is the result of the right ingredients, environment, and leadership.

You’ll set the creative bar, yes, but also the tone. Balancing instinct with perspective, autonomy with alignment, and ambition with empathy, all while knowing when to step in to refine the recipe, and when to let it evolve naturally. The result? Work that not only looks beautiful, but feels meaningful, and a team that’s energized to bring it to life, together.

If you’re someone who can lead with both vision and humanity, and knows how to turn that into work that people love, whether as a permanent member of the Glossier team or through a contractor engagement, you might be exactly the ingredient we’ve been looking for.

BRINGING IT ALL TOGETHER.

Like any great recipe, this role is about how all the elements come together: creative vision, thoughtful execution, and strong leadership. Each one essential on its own, but even more powerful in combination.

From setting the creative direction and translating it into meaningful brand moments, to guiding and developing the team behind it all, the Creative Director will bring each ingredient together with intention, clarity, and care.

This role plays a key part across Creative Vision & Execution , Brand Storytelling & Expression , and Leadership & Team Development , ensuring the final result is both cohesive and distinctly Glossier.

Creative Vision & Execution

Define and evolve Glossier’s overarching creative direction across all channels, ensuring a cohesive and elevated brand experience

Build efficient, scalable systems across campaigns, content, and launches

Lead the development and execution of 360° campaigns, from concept through final delivery across digital, retail, social, and experiential

Partner with Product and Marketing to bring launches to life through compelling storytelling and visual identity

Translate cultural insights and community signals into fresh, relevant concepts that push the brand forward, while establishing and upholding creative standards that ensure all work is on-brand, best-in-class, and emotionally resonant

Establish and codify ownable brand assets and visual systems that make Glossier instantly recognizable across any touchpoint

Act as the ultimate steward of brand distinctiveness, ensuring the work is not just beautiful, but unmistakably Glossier

Brings an editorial point of view including a strong perspective on taste, culture, and curation

Build scalable creative systems, toolkits, and guidelines that empower teams to execute at a high bar globally

Create culturally defining brand moments, products, and symbols that become synonymous with Glossier

Oversee creative output across photography, video, copy, design, and experiential, ensuring consistency and quality at every touchpoint

Continuously refine creative processes and workflows to enable speed, clarity, and creative excellence without compromising artistry

Lead visual merchandising in owned retail and wholesale, product packaging, merch concept and design

Brand Storytelling & Expression

Shape and evolve Glossier’s brand narrative, ensuring it reflects who we are today while building toward who we want to become

Develop breakthrough campaigns and brand moments that deepen emotional connection with our community, focusing on human connection, everyday moments, and storytelling that authentically reflects real life

Ensure consistency in voice, tone, and visual identity across all platforms and markets

Partner closely with retail to bring the brand to life in physical spaces, focusing on experiential moments of brand expression that are immersive and memorable

Leverage insights, trends, and cultural moments to keep the brand relevant, differentiated, and ahead of the curve

Collaborate with cross-functional partners to ensure creative work not only inspires, but also drives business impact

Reimagine retail as a storytelling platform and cultural touchpoint

Lead the creation of immersive, ownable physical environments that extend the brand into real life

Define the next era of Glossier retail experience

Leadership & Team Development

Lead, inspire, and develop a high-performing Creative team, fostering an environment of trust, collaboration, and creative excellence

Navigate and stabilize a team that has experienced significant change, bringing clarity, consistency, and renewed energy to the function

Balance creative freedom with clear direction, ensuring team members feel empowered while aligned to shared goals and standards

Provide thoughtful, actionable feedback that elevates both the work and the individuals behind it

Build and scale team structures, roles, and ways of working to support long-term success

Partner cross-functionally with Marketing, Product, and People to ensure alignment, prioritization, and effective execution of initiatives and projects