BDR Enablement Manager

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

Braze is a fast-paced, growth-oriented company, and to sustain peak performance, our Business Development organization plays a critical role in the success of the Revenue org and the company. Our BDRs must ramp quickly and there is no shortage of things to learn as they grow in this role.

As a GTM Enablement Manager supporting the ongoing enablement of our BDR teams, you will partner closely with our Senior BDR Enablement Manager and the VP of Business Development.

Reporting to our Director, GTM Onboarding & Ramp, you will design and deliver programs that accelerate BDR productivity, deepen ongoing skill development, and prepare BDRs for successful transitions into Sales roles.

The ideal candidate brings both strategic thinking and a builder’s mindset. You’re someone who thrives in ambiguity, earns trust quickly with sellers and leaders alike, and takes genuine pride in developing people. You care as much about the BDRs who go through your programs as you do about the business outcomes those programs drive. You know how to partner closely without needing to own everything, and you bring a collaborative, low-ego energy to cross-functional work.

Key Responsibilities

BDR Ramp & Ongoing Enablement Programs

Design, build, and iterate on ramp programs that accelerate new BDR productivity beyond Onboarding

Develop and deliver ongoing enablement programs that evolve BDR skills and knowledge beyond initial onboarding — including training on messaging, prospecting methodologies, tools, and Braze’s GTM motion.

Monitor BDR performance and engagement data to identify skill gaps and inform program adjustments.

Partner with the Senior BDR Enablement Manager VP of Business Development, and BDR leadership to align enablement priorities with business goals and headcount ramp plans.

Sales Readiness & Career Progression

Build structured programs that prepare BDRs for a successful transition into closing roles, including competency frameworks, milestone assessments, and readiness criteria developed in partnership with Sales leadership.

Champion BDR development as a strategic talent pipeline for the broader Sales organization.

Collaborate with Sales managers to ensure smooth handoffs and alignment on what “ready” looks like at each stage of the BDR lifecycle.

Stakeholder Partnership & Cross-functional Collaboration

Serve as an enablement partner to the BDR team, building trusted relationships with BDR managers and individual contributors.

Partner closely with the Senior BDR Enablement Manager, who owns and delivers the BDR Onboarding program, to ensure ramp and ongoing development efforts are well-coordinated and complementary.

Collaborate with the broader GTM Enablement team to ensure BDR programs align with the company-wide GTM Onboarding experience.

Engage with SMEs across Sales, Marketing, and Product to keep BDR content current, relevant, and business-aligned.

Content & Onboarding Support (as needed)

Contribute to the ongoing maintenance and evolution of BDR onboarding content in Seismic Learning and live workshop formats in partnership with the BDR Enablement Senior Manager.

Maintain familiarity with both the GTM Onboarding and BDR-specific onboarding programs to provide delivery support when business needs require it.

Required Qualifications

3–5+ years of experience in Sales Enablement, Revenue Enablement, or a related GTM function, with specific exposure to BDR or SDR teams.

Demonstrated ability to design and deliver enablement programs — not just content — with measurable impact on ramp time, productivity, or skill development.

Strong understanding of the BDR role and the full sales development motion, including prospecting, pipeline generation, and BDR-to-AE progression.

Excellent facilitation and communication skills, with the ability to engage and motivate early-career sellers.

Experience working cross-functionally with Sales leadership, People teams, and PMM in a fast-paced, high-growth environment.

Comfortable working with data to assess program effectiveness and prioritize improvements.

Highly organized and self-directed, with the ability to manage multiple workstreams and stakeholders simultaneously.

Proficiency with modern GTM tech stacks, including strong working knowledge of BD-centric platforms like Outreach to optimize outbound workflows and sequence management.

Demonstrated acumen with AI tools (e.g. Claude, Gemini), with the ability to leverage AI for content iteration, messaging personalization, and productivity gains.

Preferred Qualifications

Experience with enablement platforms such as Seismic, or similar LMS/CMS tools.

Familiarity with sales methodologies (e.g. MEDDPICC, SPIN, Challenger, Force Management)

Prior experience at a SaaS or MarTech company, ideally in a high-growth stage.

Experience building sales readiness or career progression frameworks.

Background in instructional design or adult learning principles is a plus

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here . More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

Competitive compensation that may include equity

Retirement and Employee Stock Purchase Plans

Flexible paid time off

Comprehensive benefit plans covering medical, dental, vision, life, and disability

Family services that include fertility benefits and equal paid parental leave

Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend

A curated in-office employee experience, designed to foster community, team connections, and innovation

Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching

Employee Resource Groups that provide supportive communities within Braze

Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses.

Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.

From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.