Business Development Director (German-speaking)

About the company

Since 2014, this Berlin-headquartered company has grown into Europe's leading partner for premium custom signage. Its signage appears in flagship stores, showrooms, hotels, and offices for some of the best-known names in retail, luxury, automotive, hospitality, and tech.

The product is proven and the client list speaks for itself. Brands come back for repeat orders and multi-location rollouts because the quality and delivery are consistently excellent.

The next step is building a dedicated new business function to match that reputation. That's where you come in.

The role

This is a true new business role. You won't be inheriting a book of accounts. You'll be opening doors with enterprise brands across Europe and turning first conversations into signed signage contracts.

Once a client signs, an experienced internal team handles all delivery. Your focus stays where it should: pipeline, new accounts, and growing relationships over time.

Tasks

What you'll do

Identify and win new enterprise brand accounts across Germany and Europe, from first outreach through to signed contract

Build relationships with Heads of Brand, Retail Marketing, Visual Merchandising, and senior marketing leaders

Navigate multi-stakeholder buying processes involving marketing, retail operations, and procurement

Scope complex signage projects with clients and brief the internal team clearly from day one

Lead tenders, RFPs, pricing negotiations, and framework agreements

Grow accounts over time through repeat orders, upsell, and multi-location rollouts

Represent the company at selected trade fairs and industry events such as EuroShop

What you'll bring

2-4 years of new business or key account experience selling complex physical projects to enterprise brands

Hands-on experience with procurement, including tenders, RFPs, and framework agreements

A genuine hunter mentality and comfort building pipeline from scratch

A structured approach to managing a pipeline and keeping complex deals moving

Native-level German and professional English

Nice to have

An existing network among brand, retail marketing, or visual merchandising leaders in DACH

A background in signage, brand experience, retail or shopper marketing agencies, POS and visual merchandising, shopfitting, trade fair construction, event agencies with retail or hospitality clients, or large-format production

Experience working trade fairs as a lead generation channel

Benefits

What's in it for you

A signage product major European brands already love, so you're opening doors with a strong reputation behind you

Zero delivery responsibility once you close. Your time goes into selling

Real autonomy over your pipeline, relationships, and approach

A hybrid setup in Berlin with a founder-led team that has been building since 2014

What's in it for you

A signage product major European brands already love, so you're opening doors with a strong reputation behind you

Zero delivery responsibility once you close. Your time goes into selling

Real autonomy over your pipeline, relationships, and approach

A hybrid setup in Berlin with a founder-led team that has been building since 2014

Interested?

If you know how to get in front of the right people and turn a first meeting into a signed deal, we'd love to hear from you.

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