Digital Natives Account Executive

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies.

Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request.

As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools.

Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up.

If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations

Switzerland

About the Role

We are seeking a commercially sharp and technically curious Digital Natives Account Executive to join our Swiss Sales Team, focused on the German-speaking market.

In this high-energy, hunter role, your primary mission is new logo acquisition — finding, engaging, and closing net-new digital-native companies across the region who are not yet working with Cloudflare.

Your target universe includes fintechs, SaaS platforms, AI-native startups, developer-led scale-ups, and cloud-first businesses: companies that move fast, make infrastructure decisions at the engineering level, and expect their vendors to keep up.

The ideal candidate understands how digital-native companies actually buy — bottom-up product adoption, engineering influence, founder-driven decisions, and rapid procurement — and engages as a credible peer in conversations with CTOs, VPs of Engineering, and technical founders.

As a Digital Natives Account Executive, you will build pipeline through outbound prospecting, community engagement, and ecosystem presence, convert developer-led adoption into commercial new logo wins, and position Cloudflare as the infrastructure partner of choice for the next generation of technology companies.

Critically, you will use AI tools as an active and integral part of how you sell — both because your buyers, who are often building AI products themselves, will notice and respect it, and because winning new logos at pace in this segment requires it.

In line with Cloudflare's AI-native culture, you are expected to leverage AI tools daily as a genuine force multiplier across your prospecting, pipeline, and preparation — not as an occasional aid.

Responsibilities

New Logo Acquisition: Drive the identification, pursuit, and closure of net-new digital-native accounts as the primary focus of this role. Build pipeline through outbound prospecting, community engagement, VC and accelerator networks, partner channels, and product-led adoption signals. Consistently bring new customers onto the Cloudflare platform and exceed new logo targets each quarter.

Outbound & Ecosystem-Led Pipeline Generation: Take full ownership of pipeline creation — through direct outreach, active participation in the startup and tech ecosystem, and engagement with founder and developer communities across DACH. Identify buying signals early and move quickly to engage the right stakeholders at the right moment.

Developer & Technical Buyer Engagement: Build credible, trusted relationships with technically sophisticated buyers — CTOs, VPs of Engineering, platform leads, and technical founders. Engage with genuine fluency on infrastructure, APIs, developer experience, cloud architecture, and security — translating Cloudflare's capabilities into outcomes that matter to people who build things.

Product-Led Growth Conversion: Identify accounts where individual or team-level usage of Cloudflare's platform signals a commercial opportunity. Convert that adoption into formalised new logo wins by engaging the right stakeholders with the right narrative at the right time, before a competitor does.

AI Platform Positioning: Position Cloudflare's AI infrastructure capabilities — AI Gateway, Workers AI, Vectorize, and Zero Trust for AI workloads — to prospects building AI-powered products and services. Understand the real challenges your customers face around securing AI APIs, managing inference at scale, and controlling AI infrastructure costs, and articulate how Cloudflare addresses them in a way that resonates with technical buyers.

AI-Powered Sales Execution: Leverage AI tools as a deliberate and consistent part of how you prospect and sell — applying them to target account research, personalised outreach at scale, technical meeting preparation, pipeline management, and follow-up drafting.

Your buyers are often building AI products; your workflow should reflect the same standard. Demonstrated AI fluency is a genuine expectation of this role, and you will be asked to speak specifically to how you use AI to improve your performance.

Full-Cycle Sales Management: Run efficient, full-cycle sales processes across a diverse prospect portfolio with varying deal sizes and cycle lengths. Qualify rigorously, engage the right stakeholders, apply appropriate urgency, and close new logo deals with confidence — whether the cycle takes two weeks or six months.

Compelling Value Creation: Articulate clear, outcome-linked value propositions for Cloudflare's platform, tailored to the specific context and priorities of each prospect. Lead with the "why," communicating the full picture to both technical and commercial stakeholders at every stage of the sales cycle.

Post-Close Positioning: Ensure newly closed customers are set up for success on the Cloudflare platform and positioned for long-term growth. Identify early expansion signals and hand off cleanly — then focus on the next new logo.

Pipeline Management & Forecasting: Maintain a healthy, accurate new logo pipeline and deliver reliable, insight-driven forecast calls to sales leadership. Use AI-powered pipeline intelligence tools to keep your view of the business current, honest, and actionable.

Market Insight & Team Contribution: Share field intelligence from the digital-native ecosystem openly with the wider team. Contribute to Cloudflare's understanding of how this segment builds, buys, and scales — and help the organisation stay relevant and competitive in a fast-moving market.

Desirable Skills, Knowledge, and Experience